Programmatic Specialist
Há 8 horas
It's an exciting time to join Superbet, we're entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we're looking for a new colleague to partner with our team to bring these to life.
We're looking for a
Programmatic Specialist
to own the planning, buying, optimisation, and reporting of programmatic campaigns for our Brazil market. This role will focus on delivering efficient acquisition, retention, and brand outcomes through data-driven inventory management across display, video, audio, and native formats.
We are looking for someone who :
- 2+ years of hands-on programmatic experience (ideally with The Trade Desk).
- Strong understanding of campaign set-up, optimisation, and measurement.
- Analytical thinker with proficiency in Excel and data visualisation tools.
- Detail-oriented, with the ability to manage multiple campaigns simultaneously.
- Interest in innovation — attention metrics, contextual targeting, AI-driven optimisation.
- Collaborative mindset and strong communication skills.
- Experience in betting/gaming or regulated markets is a plus.
What you'll be doing:
- Plan, execute, and optimise programmatic campaigns end-to-end using The Trade Desk (TTD).
- Manage campaign trafficking, QA, pacing, and budget allocation.
- Continuously test and learn — formats, audiences, and creative — to improve ROI.
- Apply brand safety, fraud prevention, and attention measurement standards.
- Build custom audiences (1st and 3rd party) and refine targeting strategies.
- Collaborate with the Growth Marketing Manager (GMM) to align programmatic activity with market-level strategy.
- Report performance, insights, and recommendations into weekly and monthly planning cycles.
- Keep up to date with industry trends, new platforms, and publisher opportunities in Brazil.
About Superbet Group
Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide. Established in 2008, in Romania, the Group operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.
Superbet's ambitious growth strategy currently focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience. Across international markets, the Group's global expansion strategy is driven by innovation, responsible technology, and a passion for supporting iconic sports clubs and athletes.
Global Recognition and Standards
In 2019, Blackstone Inc., the world's largest private equity firm, recognized Superbet's vision and achievements with a strategic minority investment of €175 million. In 2025, the company further strengthened its financial position through a 1.3 billion Euro refinancing agreement, reinforcing its partnerships with Blackstone and certain funds and accounts managed by HPS Investment Partners, paving the way for an accelerated global growth.
As a leader in compliance and best practices, Superbet Group is an active member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).
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