Daraz-LK-Senior Key Account Manager

2 semanas atrás

Colombo, Paraná, Brasil Alibaba Tempo inteiro

Basic Infomation

Department:

Daraz

Degree:

Bachelor

Work Experience:

3 year

Job Description

Key Responsibilities
Brand Strategy Development

• Develop and implement comprehensive brand strategies aligned with business objectives.

• Define and maintain brand guidelines to ensure consistency across all touchpoints.
Market Analysis

• Conduct market research to understand customer preferences, competitor activities, and industry trends.

• Analyze data to identify opportunities for brand growth and differentiation.
Campaign Management

• Plan and execute innovative marketing campaigns across digital and traditional platforms.

• Collaborate with creative teams to deliver high-quality content that resonates with target audiences.
Cross-Functional Collaboration

• Work closely with product, sales, and marketing teams to align brand initiatives with business goals.

• Partner with external agencies for design, advertising, and media planning.
Performance Tracking

• Monitor and report on campaign performance metrics, using insights to optimize future initiatives.

• Manage the brand budget effectively, ensuring all activities deliver maximum ROI.
Customer Engagement

• Foster a strong connection between the brand and its target audience through storytelling and innovative strategies.

• Champion customer feedback to refine brand messaging and offerings.

Position Requirement

Candidate Requirements

• Ability to build and maintain strong relationships with key clients.

• Excellent interpersonal and communication skills to foster trust and collaboration.

• Strong persuasion and negotiation skills to close deals effectively.

• Ability to upsell and cross-sell products or services.

• Understanding of industry trends, competitor activity, and market dynamics.

• Ability to align business strategies with customer needs.

• Ability to work in a fast-paced, ever-changing business environment.

• Resilience in handling client challenges and meeting revenue targets.
Job Qualifications

• Bachelor's degree or Professional qualification in Marketing, Business, or a related field

• 3 years' or more experience as a Key Account Manager or similar role, ideally in a fast-paced industry.

• Strong understanding of brand management principles, market research, and consumer behavior.

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