Growth Marketing Specialist

Description

Work Arrangement:
Fully Remote, must overlap with US (ET) hours

Job Type:
Full-time, Independent Contractor

Work Schedule:
40 hours per week, Monday–Friday, 9:00 AM – 5:00 PM ET

Location:
Remote (PH preferred)

Holidays Observed:
U.S. Holidays

About Pearl Talent

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They're looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we've hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.

Hear why we exist, what we believe in, and who we're building for:

Why Work with Us?

At Pearl, we're not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, make an impact, and build a long-term career. We believe in creating environments where your potential is recognized, your voice matters, and your success is tied to meaningful work—not short-term perks. Joining Pearl means stepping into opportunities that challenge you, support you, and set you up for lasting success.

About Our Client :

Our Client is building the leading platform for tokenized real-world assets (RWA), creating a trusted bridge between institutions, DeFi users, and the rapidly scaling crypto economy. With fast growth, strong investor backing, and a dynamic team, solving critical awareness and adoption gaps in the RWA space while scaling its global footprint.

Role Overview :

As a Growth Specialist, you'll lead the company's digital growth strategy across crypto-native channels, SEO, and community platforms. This role combines hands-on execution with data-driven marketing — boosting visibility, driving organic reach, and turning awareness into measurable user growth. You'll be at the forefront of expanding the brand's presence across the crypto ecosystem

Key Responsibilities :

Community & Forum Growth

• Build and manage active Reddit and forum accounts to share updates and join relevant crypto discussions.
• Distribute blogs, announcements, and insights naturally within community threads.
• Monitor feedback and adjust engagement tactics to keep interactions authentic.

SEO & Content Distribution

• Work with the content team to share and link articles across forums and partner sites.
• Help improve search visibility through backlinks and keyword strategy.
• Track SEO performance and make improvements based on results.

Awareness & Education

• Create clear, engaging stories that explain the company's role in the RWA and crypto space.
• Develop community-driven campaigns that highlight key value propositions and differentiate from competitors.

Analytics & Optimization

• Set up tracking links to measure traffic and engagement from community posts.
• Report weekly on reach, traffic, and conversions.
• Share insights and suggest improvements based on performance data.

Metrics You'll Be Accountable For

• Traffic Growth:
  Achieve consistent month-over-month increases in organic and community-driven traffic through Reddit, forums, and other crypto channels.
• Content Amplification:
  Ensure all new blog and content pieces are shared across relevant communities within 24 hours of publication.
• CAC Efficiency:
  Track and improve user acquisition costs from organic and community channels.
• Engagement Metrics:
  Drive measurable clicks and conversions from community posts to company-owned platforms.
• (Nice to Have) SEO Performance:
  Support search visibility efforts and contribute to ranking improvements over time.

Requirements

Experience We're Looking For :

• 3–5+ years in growth, digital, or crypto marketing — ideally with a focus on user acquisition and community engagement.
• Demonstrated success executing crypto-native marketing campaigns across platforms like X (Twitter), Telegram, or other Web3 channels.
• Strong understanding of DeFi, tokenized assets, and RWA narratives.
• Analytical mindset with experience in performance tracking toolanding of DeFi, tokenized assets, and RWA narratives (e.g., Google Analytics, UTM tagging, dashboard reporting).

Nice to Have:

• Experience in SEO optimization and content distribution.
• Proven familiarity with Reddit, Discord, or forum-based growth strategies.
• Knowledge of backlinking, keyword strategy, and community-driven brand amplification.
• Startup DNA — resourceful, agile, and able to thrive in a fast-paced, evolving environment.

Benefits

• Competitive Salary:
  To be discussed during the interview
• Remote Work:
  Fully remote—work from anywhere
• Unlimited PTO:
  Ample paid time off to rest and recharge
• Direct Mentorship:
  Grow through guidance from international industry experts
• Learning & Development:
  Ongoing access to resources for professional growth
• Global Networking:
  Work and connect with professionals around the world
• Work-Life Balance:
  Flexible hours that support a healthy work-life balance

Our Recruitment Process

1. Application
2. PreScreening
3. Top-grading Interview
4. Skills Assessment
5. Client Interview
6. Job Offer
7. Client Onboarding