Product Manager

Há 16 horas

São Paulo, São Paulo, Brasil Guerbet Tempo inteiro

WHAT WE ARE LOOKING FOR

The Brazil Product Manager (PM) will be responsible for developing and implementing the business and marketing plans for Guerbet product portfolio in Brazil. He/she will be accountable for defining its strategies and execution plans, as well as acting as a liaison with the global marketing team.

In these capacities he/she will report directly to the Latin America Regional Marketing Lead.

YOUR ROLE


• Driving all the marketing activities in Brazil, including marketing and business plans, segmentation, pricing strategy, positioning, promotional initiatives, product life cycle plans, demand planning and future product developments.


• Leading new products launching plans for Brazil


• Collaborating with local Sales team and General Manager to define and implement the marketing strategies and tactics in the most relevant regions and segments.


• Developing and adapting promotional strategies as needed, to succeed with the life cycle management of each product and category based on market trends/needs. Including Digital marketing strategies.


• Working closely with the sales team to get a deep understanding of customers' needs and how Guerbet products and services are meeting them to develop effective strategies.


• Identifying competitive activities and best practices in each market for the company' different products and services in the region


• Developing, together with the LATAM medical affairs team, long term relationships with key opinion leaders from the health care professional community (KOL's) in radiology and Interventional Radiology fields.


• Proposing and managing cluster marketing investment plan, according to Guerbet's product's needs, defining and monitoring the ROI oof the different marketing programs to be executed.


• Developing comprehensive training plans both for the sales team and the health care professionals in close collaboration with the LATAM medical affairs team.


• Lead IBP (Integrated Business Planning) focusing on demand forecast in collaboration with Demand Planning, Supply Chain, Sales and other relevant areas for the different product categories.


•Developing and monitoring market intelligence strategies and initiatives to make sure Guerbet gain market share for its key product categories


•Actively support CRM (Customer Relationship Management) adoption among key stakeholders, particularly sales team.


• Collaborating with global & regional Marketing teams providing inputs for global strategies development and implementation.

YOUR BACKGROUND

  • Bachelor's degree in marketing, business or equivalent. MBA plus
  • Minimum 3 years' experience in the medical device/ healthcare business segment. Medical device sales and marketing experience is highly valuable
  • Sales background will be highly valuable.
  • Excellent communication and presentation skills in Portuguese & English
  • Advanced Excel skills required for data analysis
  • Fluent in English (written and oral)
  • Highly self-motivated, detailed and results oriented, resilient, autonomous
  • Strategic mindset
  • Availability to travel (~25-35%) both locally and internationally

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