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Senior Performance Media Manager
2 semanas atrás
Our Company
Changing the world through digital experiences is what Adobe's all about.
We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences
We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.
We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours
The opportunity
Would you like to be part of a team responsible for putting Adobe's industry leading products in the hands of creatives and communicators everywhere?
As a Senior Performance Media Manager f or Creative Cloud, you will be accountable for acquiring and engaging professional creatives and next-generation Adobe users.
We are a group who values data and cre ative equally, continuously seeking the best of left and right brain approaches.
In this highly visible role, you'll focus on building innovative performance media programs and relevant customer experiences to drive user acquisition and engagement.
Your challenge is to partner with stakeholders to develop a performance media strategy, grow our active user base, and drive annual recurring revenue (ARR).
You'll drive performance media for Adobe 's LATAM region on paid social, programmatic media, paid search, mobile, and other advertising platforms.
In addition, you will collaborate on broader cross-functional campaigns, experiments and efficiency measurement with Campaign Marketing, Analytics, Adobe Studio, Product Marketing, and Web teams.
**Responsibilities**:
Lead the development of outstanding marketing strategies across Search, Social, Display, Mobile
Plan and manage large media budgets to meet quarterly performance, engagement, and acquisition targets
Present on strategies, learnings, insights, and opportunities for C reative Cloud growth to Adobe executives
Continuously test creative, placements, channels, audiences, bidding, and optimization strategies to efficiently acquire the next generation of creatives to Adobe
Build testing methodology for new platforms and establish performance thresholds for further investment
Collaborate with Analytics team s to recommend, design, and execute experiments and uncover new ways to increase acquisition and engagement
Provide data analysis and insights to support the Performance Marketing org in developing the Quarterly Business Reviews (QBRs).
**Qualifications**:
7 + years experience, MBA or BA/BS degree, Tech or SaaS experience preferred
Ability to navigate a matrixed organization and represent our team with integrity and self-sufficiency
Proven expertise in performance marketing
Ability to learn our technology, products, and systems quickly
Robust analytical skills - the ability to digest large amounts of data, identify trends, pursue the most important questions, and take action with us
Ability to work optimally within a team in a fast-paced, growth environment
Ability to coordinate and prioritize multiple projects and deadlines
Strong written and verbal communication, problem-solving skills, and an outstanding eye for detail
English, Portuguese, Spanish fluency preferred
Adobe is proud to be an Equal Employment Opportunity and affirmative action employer.
We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.
Learn more.
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.
