Sales Generation Specialist

Job DescriptionThe primary goal of this role is to generate high-quality leads and nurture them through the sales process.This involves monitoring and responding to new leads, conducting regular call show audits, managing follow-up sequences, updating pipeline statuses, and ensuring seamless handoff of qualified prospects to the sales team.Monitor and respond to new leads across all platforms in a timely manner.Conduct daily call show audits and update show/no-show statuses in tracking systems to optimize lead qualification.Manage and update lead data and metrics in Airtable to ensure accurate representation of lead generation performance.Qualify inbound leads and schedule sales calls with interested prospects based on their level of engagement and interest.Execute manual follow-ups for warm leads and re-engagement campaigns to maintain prospect interest and engagement.Review and respond to positive replies from outreach campaigns to build rapport with prospects and increase chances of conversion.Update lead tags, statuses, and ownership in CRM systems based on prospect engagement and stage to ensure accurate tracking and reporting.Maintain accurate pipeline management and ensure all conversations are properly categorized to enable data-driven decision making.Coordinate reschedules for no-show prospects and maintain consistent follow-up cadence to minimize lost opportunities.Process and segment new Meta ads leads into appropriate workflows to maximize lead quality and conversion rates.Review notes from sales reps in CRM systems and take necessary follow-up actions to ensure seamless handoff and minimize drop-off.Update sales teams on lead status changes, show/no-show patterns, and booking confirmations to facilitate informed decision making.Track daily lead generation metrics including new conversations, responses, and bookings to measure performance and identify areas for improvement.Identify and flag low-quality leads or technical issues with lead sources to address and optimize lead generation strategies.Maintain organized conversation threads and ensure timely responses to all inquiries to build trust and credibility with prospects.Collaborate with Sales and Marketing teams to improve lead quality and conversion rates through data-driven insights and feedback.Test and optimize messaging templates across platforms to improve response rates and enhance lead quality.Required Skills and QualificationsTo succeed in this role, you will need:Prior experience in lead generation, sales development, or appointment setting.Strong written communication skills with ability to engage prospects effectively and build rapport.Experience with CRM platforms, especially GoHighLevel (GHL), or similar tools.Familiarity with lead generation platforms such as Leadhype, Smartlead, or comparable systems.Proven ability to manage multiple lead sources and prioritize high-value opportunities.Highly organized with excellent attention to detail and time management skills.Self-motivated and able to work independently with minimal supervision.Comfortable working with data, tracking metrics, and identifying performance patterns.Experience with Airtable, Google Workspace, and project management tools preferred.Strong technical aptitude and ability to quickly learn new platforms and systems.Results-driven mindset with focus on meeting and exceeding KPIs.Ability to handle high-volume communication while maintaining quality and personalization.Professional, persistent, and positive attitude with strong problem-solving skills.Discretion in handling sensitive prospect and client information.Adaptability to changing priorities and willingness to optimize processes continuously.What We OfferThis role offers a unique opportunity to grow your career in a dynamic and fast-paced environment.As a member of our team, you can expect:A competitive salary and benefits package.Opportunities for professional growth and development.A collaborative and supportive work environment.The chance to work with a talented team of professionals who share your passion for delivering exceptional results.The satisfaction of knowing that your work makes a real difference in people's lives.About UsWe are a leading company in the industry, dedicated to providing innovative solutions that meet the evolving needs of our clients.Our mission is to deliver exceptional results through a commitment to excellence, teamwork, and customer satisfaction.),