Paid Media Specialist

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives.With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction.Our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive.With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.We are looking for a skilled individual to join our rapidly growing team at Bluelight.This position is ideal for someone who thrives in a fast-paced, dynamic environment where everyone's opinions and efforts are valued and appreciated.You will have the opportunity to contribute to challenging and meaningful projects, developing high-quality applications that stand out in the market.We value continuous learning, personal growth, and hard work, offering a collaborative environment that promotes professional development.If you are passionate about software development and eager to be part of a growing software consultancy, we invite you to apply and join us on this exciting journey.ResponsibilitiesManaging Google Ads Campaigns: Launch, monitor, and optimize campaigns across Search, Display, and Video.Bottom-of-Funnel Focus: Prioritize conversions that go beyond lead generation, including SQLs, pipeline impact, and closed-won revenue.Collaboration with Sales Teams: Partner closely with sales to align on lead quality, refine campaign targeting, and maintain a strong feedback loop.Performance Analysis & Reporting: Create dashboards and evaluate campaign results using Google Analytics, Looker Studio, and spreadsheets.Full-Funnel & Lead Quality Insights: Deep knowledge of the buyer journey and how paid media influences progression through the funnel.A/B Testing & Creative Iteration: Conduct A/B tests on targeting, ad creatives, landing pages, and bidding tactics to drive performance gains.Cross-Channel Integration: Collaborate with the broader marketing team to maintain cohesive messaging and strategic alignment across all channels.Landing Page & CRO Collaboration: Coordinate with design teams to enhance landing page effectiveness and improve conversion rates.Budget Management & Forecasting: Manage spend pacing and performance targets, with clear reporting on ROI and CAC.Platform Expansion: Research and experiment with emerging ad formats and placements within the Google Ads platform.RequirementsExpertise in Google Ads: Over 5 years of hands-on experience managing paid campaigns across Google Search, Display, and Video.Full-Funnel Focus: Skilled in tracking and optimizing campaigns beyond top-of-funnel leads, with an emphasis on driving revenue.Strong Analytical Abilities: Proficiency in using Google Analytics, spreadsheets, Looker Studio (or similar tools), and analyzing campaign performance data.Collaboration with Sales: Proven experience partnering with sales teams to enhance campaign impact on the sales pipeline.Advanced Conversion Tracking: Knowledgeable in UTM parameters, pixel setup, and using Google Tag Manager for tracking.Proficient in English: Effective in communicating and collaborating in English across teams and documentation.CRM Awareness: Understanding of how paid media campaigns connect with CRM platforms such as Salesforce or HubSpot.GoalsDrive higher revenue attributed to marketing through Google Ads campaigns.Enhance SQL rates and boost lead-to-deal conversions via paid media channels.Develop a collaborative workflow with the sales team to assess and refine lead quality.Lower cost per acquisition (CPA) while improving return on ad spend (ROAS) and customer acquisition cost (CAC) efficiency.Expand a full-funnel paid media strategy aligned with customer purchasing behaviors.BenefitsCompetitive salary and bonuses, including performance-based salary increases.Generous paid-time-off policyFlexible working hoursWork remotelyContinuing education, training, conferencesCompany-sponsored coursework, exams, and certifications#J-18808-Ljbffr