Latam Branding Crop Protection Exec Manager

**LatAm Branding CP Exec Manager**
At Bayer, we work hard to make this company a better place for our employees - and the world a better place for everyone.
"Health for all, hunger for none."
That's our vision at Bayer.
Bayer is a global company with core competencies in the areas of life sciences, health care and agriculture.
As an innovation company, we set trends in research-intensive areas.
Bayer's products and services are designed to benefit people and improve their life quality.
**Position LatAm Branding Crop Protection Exec Manager**
**GET TO KNOW OUR AREA**:
Ensure key Crop Protection brands and innovation have the highest value for growers, trough best positioning, branding and business model, to secure Bayer capture the most of it.
**YOUR MISSION WILL BE TO**:
Definition of Brand Strategy for Crop Protection innovation in Latam, ensuring link with Digital Farm Solution and New Business Model to support innovative value propositions.
Responsible for providing overall direction on brand strategies, marketing communications resourcing and prioritization to Customer Marketing.
Support execution and ensure process standards for marketing communications across clusters
Leads the development of brand strategy and marketing communication plans following established global frameworks in collaboration with CP Assets, Crop Strategic Business teams and DFS team, to translate technical information from Market Development into marketing communication to enable the activation of customers
Drive the usage of new tools and processes developed by the COEs e.g. Market Automation to provide more targeted and actionable communications plans.
Serve as a branding and marketing communication expert for Region keeping the organization up-to-date with latest trends in new media, communication channels and data driven analysis for efficient use of marketing investments
Provide marketing training support for regional and local teams working closely with global team on process & tools definition
Defines, designs and leads marketing communication planning consistent with customer and branding strategy and data driven analysis, partnering with Customer Marketing & the COEs teams (Regional & Global).
Define the annual marketing investment (marketing projects) and allocation across the region to maximize brand awareness and penetration, tracking the return on investment (ROI).
Design and lead the communication effort for our brands across the Region, by creating a compelling and articulated content plan
Develop metrics to measure advertising effectiveness and prioritization including brand audit
Ensure brand strategy understand and has link with of Digital Tools and/or New Business Models for CP innovation to support innovative value propositions.
Develop brand strategy for CP projects as an enabler of value creation, as well as to ensure trademark definitions for CP portfolio in Latam.
**ARE YOU READY FOR THE POSITION?
**
- University degree in Business Adm.
, Marketing or Agronomy
- Fluent in Portuguese, English and Spanish
- Consolidated experience in portfolio management or marketing
- Senior knowledge in Brandig strategy and development
- Agrobusiness experience are desirable
- Customer Centricity, strategic thinking, collaboration and learning agility
- Ability to work w/ Ambiguity/Uncertainty in a dynamic environment.
- Experience leading & developing teams.
- Strong Communication Skills
- Leading/influencing peers and senior stakeholders at the global and country level on business decisions
- Managing and collaborating in a matrix organization requiring experience interfacing with global organization
**What ´s in it for you?
**
At Bayer we have established our benefits in three essential pillars, which integrate and converge to promote the life quality and well-being of our employees.
- Health Care Plan
- Dental Plan
- Medicines Subsidy
- GymPass
- "Conte Comigo" - Psychological, chemical dependence, legal and financial assistance
- "Bem Nascer" - Health monitoring during pregnancy, no coparticipation in the health care plan, workshop for pregnant women (employees or partner of employees), extended maternity and paternity leave, daycare assistance, Bepantol baby, etc.
- Private Pension Plan - A long term savings vehicle that offers) 200% of matching contribution, competitive employee loan portfolio and promotes financial wellbeing
- Life Insurance
- CoopBayer - Cooperative that aims at the financial education and giving credit for employees
- Holidays bridge and holidays regular schedule, occurs all year round, including eve of National Holidays
- Vacations flexibility (within the provisions of the Brazilian legislation)
- **Bayer Country Club - Country Club facilities: Leisure area, game room, swimming pool, gym, party room and football pitch)
- Working from Home policy
- Flex Time and Short Friday
- There may be some difference in the benefits package according to position and location
**I