Commercial Strategy Manager

**Why being part of Coca Cola Latin America?
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We're accelerating our momentum as the fastest growing large consumer goods company in Latin America.
People are our focus when we're collaborating with our diverse network of locally connected bottling partners, and when we're returning every drop of water we use to communities and nature.
We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.
**What You'll Do for Us**
- Responsible for developing LATAM strategies for all channels on and off-premise and incorporating category(ies) vision, identifying key opportunities alongside LATAM channels and main subchannels to guarantee channel strategy implementation, delivering revenues, transactions, and volume objectives.
(Responsible for the connection of category and channels (with occasion platforms approach).
- Leads the improvement of the Initial commercial construct (based on the ABP + Channel driven PICOS):
- Brand's Q commercial priorities.
- How to win (Channels, portfolio, hotspots to win, $ guidelines).
- Helps in Annual/Q input on commercial strategy for the brands.
- Be the lens of the Channel in the categories assigned and represent C&CL functions in the category extended team.
(Executional reality check in CET).
- Track channel main indicators (e.g., SOM, SO$, SOVI, SOCI, Price Compliance, etc.), review business performance, and design impactful actions to improve when results are below targets.
Continuously share information, insights, and knowledge with KO System, developing platforms to materialize those insights into actions.
**Qualification & Requirements**- Proven abilities of Analytical Thinking, Leadership, Initiative, Teamwork, Work under Pressure, Adaptability, Influencer.
- Proven System knowledge, including deep understanding of the complexities of the System such as bottler economics and system levers, processes, and tools.
- Leadership skills and Marketplace knowledge.
- Languages: English and Spanish (required).
Portuguese (Nice to have).
- To succeed, the role requires to conduct analyses to fully understand shopper and customer insights to anticipate consumer and shopper trends and changes, as well as track channel performance to quickly react to competitor's movement.
- The role is also responsible to provide execution guidelines and influence the execution of the channel strategy through the OU, in order to gain relevance at the store level, helping achieve Objectives.
- This role requires solid commercial planning, shopper marketing, and commercial execution experience, key to have solid understanding of both consumer and shopper behavior.
- Deep Shopper understanding per subchannel and business formats in order to customize, manage and implement ad hoc strategies and plans to support Channel & Marketing activities.
**What We Can Do** **For** **You**
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Iconic Brand**: Work on the most recognized brand in the world and be part of developing the brands next chapter.
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Exposure to World Class Leaders**: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
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Creative Team Culture**: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
**Skills**
Leadership; Social Media; Sales Channel Development; Commercial Strategies; Channels Marketing; Trade Marketing; Customer Relationship Management (CRM); Branding; Key Account Management; Marketing Strategies; Channels Strategy; Product Commercialization; Marketing Activities; Customer Insights; Market Segmentation; Microsoft Office; Communication; Field Marketing; Strategy Development; Strategy Execution; Strategy Implementation; Microsoft Power BI; Business Development; Teamwork; Key Performance Indicators (KPIs); Marketing Insights**
Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves.
We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve.
We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.