Growth Marketing Manager

OverviewOmada Health is on a mission to inspire and engage people in lifelong health, one step at a time.Job overview:The Omada Marketing team is focused on creating awareness and engaging people for lasting, healthy change.
We are looking for a creative, growth-minded marketing professional to join our Growth Marketing team to drive member acquisition by leading the content strategy and development of prospect marketing campaigns across email, direct mail, digital, and client-led channels.
Reporting to the Sr.
Manager, Growth Marketing, the Growth Marketing Manager will be responsible for planning, strategizing, developing and optimizing marketing communications designed to acquire new members.
In addition, the Growth Marketing Manager will identify and test new opportunities outside of our current channels to expand our reach.About you:5+ years of experience with direct marketing to consumers; healthcare or regulated industry is preferredDirect marketing experience must include developing email, direct mail and digital campaigns to drive acquisitionExperience with lifecycle marketing, audience segmentation and personalizationComfortable and competent in evaluating creative assets, including email designs, imagery, and copywriting, to ensure alignment with brand guidelines, messaging, and campaign objectivesProven ability to provide clear and constructive feedback to creative agencies/vendors, guiding them to deliver high-quality, impactful email creatives that resonate with the target audience and drive enrollmentsExperience developing and executing A/B and multivariate tests across email, direct mail and landing pagesData driven; well versed in marketing analytics and knowledgeable about factors that contribute to enrollment rateAn attitude of constant optimization - scaling what's working and improving what's notExperience writing clear and succinct creative briefs that provide the necessary direction to align cross functional teamsExperience managing and communicating with agency partnersDemonstrated history of successfully managing complex projectsAbility to work independentlyExceptional project management and organizational skills; attention to detail is a mustAbility to effectively manage multiple competing priorities and ambiguityStrong communication and interpersonal skillsCustomer-centric and passionate about serving Omada's customer baseYour impactAs a Growth Marketing Manager at Omada Health, you'll have a chance to make a significant contribution by developing new and optimizing existing strategies to maximize enrollments.
In this role, you will:Drive member acquisition by leading the development of marketing campaigns across email, direct mail, digital, and client-led channels.Plan, launch and measure tests in email, direct mail, digital, landing page and new channels, in collaboration with cross-functional stakeholders such as analytics, marketing operations, and agency partners.Build creative briefs and work with the creative team and partners to scope, produce and iterate on campaign creative.Monitor campaign performance and continually identify opportunities for improvement.Bonus Points forExperience in Healthcare, B2B2C, or high-growth environmentsHands on experience working with CRM and marketing automation platforms (Marketo, Braze, Salesforce preferred)Skill in using Adobe Creative Suite for design modificationDeep analytical skills and experience with TableauBenefitsCompetitive salary with generous annual cash bonusEquity grantsRemote first work from home cultureFlexible Time Off to help you rest, recharge, and connect with loved onesGenerous parental leaveHealth, dental, and vision insurance (and above market employer contributions)401k retirement savings planLifestyle Spending Account (LSA)Mental Health Support Solutions...and more
It takes a village to change health care.
As we build together toward our mission, we strive to embody the following values in our day-to-day work.
We hope these hold meaning for you as well as you consider Omada
Start with Trust.
We listen closely and we operate with kindness.
We provide respectful and candid feedback to each other.Seek Context.
We ask to understand and we build connections.
We do our research up front to move faster down the road.Act Boldly.
We innovate daily to solve problems, improve processes, and find new opportunities for our members and customers.Deliver Results.
We reward impact above output.
We set a high bar, we're not afraid to fail, and we take pride in our work.Succeed Together.
We prioritize Omada's progress above team or individual.
We have fun as we get stuff done, and we celebrate together.Remember Why We're Here.
We push through the challenges of changing health care because we know the destination is worth it.About Omada HealthOmada Health is a between-visit healthcare provider that addresses lifestyle and behavior change elements for individuals managing chronic conditions.
Omada's multi-condition platform treats diabetes, hypertension, prediabetes, musculoskeletal, and GLP-1 management.
With insights from connected devices and AI-supported tools, Omada care teams deliver care that is rooted in evidence and unique to every member, unlocking results at scale.
With more than a decade of experience and data, and 29 peer-reviewed publications showcasing clinical and economic proof points, Omada's approach is designed to improve health outcomes and contain costs.
Our customers include health plans, pharmacy benefit managers, health systems, and employers ranging from small businesses to Fortune 500s.
At Omada, we aim to inspire and empower people to make lasting health changes on their own terms.
For more information, visit: is thrilled to share that we've been certified as a Great Place to Work
Please contact us for more information about this certification.Equal OpportunityWe carefully hire the best talent we can find, which means actively seeking diversity of beliefs, backgrounds, education, and ways of thinking.
We strive to build an inclusive culture where differences are celebrated and leveraged to inform better design and business decisions.
Omada is proud to be an equal opportunity workplace and affirmative action employer.
We are committed to equal opportunity regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws.
Please contact us for more information on our Candidate Privacy Notice.CompensationBelow is a summary of salary ranges for this role in the following geographies: California, New York State and Washington State Base Compensation Ranges: $128,800 - $161,000*, Colorado Base Compensation Ranges: $123,200 - $154,000*.
Other states may vary.
This role is also eligible for participation in annual cash bonus and equity grants.
The actual offer, including the compensation package, is determined based on multiple factors, such as the candidate's skills and experience, and other business considerations.
For more information on our Candidate Privacy Notice, please contact us.
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