Head of Content

5 meses atrás

São Paulo, Brasil Red Bull Tempo inteiro

We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.

The Media Network team is all about crafting and sharing great stories. We handle everything from content production, Red Bull TV and social channels, communications, creators and partnerships. You'll be joining a creative team that's passionate about showcasing our events, athletes and artists. Come help us bring our stories to life.

The Head of Content is the visionary that leads the creation and execution of the content strategy for the local market. She/He ensures year around relevant content for the defined audiences, working with the other Media Network functions to ensure a holistic content plan for the audiences.

She/He defines the quality standards for the development and production of audiovisual content, working with the local creative community to develop and produce strategic long form, live events, serialized formats or single short form videos. With the end goal of reaching more viewers and engaging them for as long as possible, the content output should appeal first and foremost to key local audiences and – when possible – also to international viewers.

The Head of Content oversees all content produced and commissioned by her/his team of internal and/or external Producers and Content Specialists

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Has a vision of what we want to create and ensures year around relevant content for the defined audiences in a innovative and authentic way;Sets quality, cost efficacy, and creative standards for the development, production and commissioning of content in the market;Identifies top production partners and talent in the local market, that can deliver innovative, state-of-the-art content from editorial to technical perspectives. Builds and maintains a network of companies, creative professionals, agencies, co-producers and partners within the specific country;Establishes strategic co-production opportunities with 3rd party broadcasters, platforms and brands;Oversees execution and production of content in collaboration with Production Management, guiding the local team through the process from concept phase to final delivery;Serves as the main POC for all Content-related matters, aligning and collaborating regularly with the other marketing teams and international Red Bull stakeholders, ensuring full transparency regarding project status and timelines;Identifies and develops new story angles for existing projects, genres and recurring content opportunities (Athlete Projects, Creators, Events, Team Presentations, On Premise, Consumption Occasions etc.). University Degree level education (ideally in Communications, Journalism, Film Studies or similar); Fluency in English (additional languages are a plus); Proven track record developing and producing distinctive content, long-form and short-form; Experience in managing multiple productions, budgets and partners; Familiarity with the regional content market (from TV, to OTT and social networks), including solid relationships within the local creative community (production companies, talent, artists, musicians, etc.); Sound knowledge of the fundamental principles of storytelling in long and short form programming; Editorial expertise, with the ability to evaluate and give clear, constructive feedback on ideas, treatments, productions, etc; Skills in coordinating and guiding production partners and teams from concept development phase through to production and delivery; A broad knowledge of all media production methods for creation and delivery essential – live and scripted; Clear understanding of the international content market, broadcast strategy, commissioning, programming, audiences, ratings, branded content, etc. Travel 20-30%

Head of Content

Red Bull

Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

Meaning

Find your meaning and use your strengths to achieve it

The bigger reason why you work. To contribute and add value to something or someone.

Freedom & Responsibility

Take real responsibility for yourself and your work.

To have the freedom to work on something the way you want to.

Mastery

Love life, love work, love to challenge yourself

Turn your talents into strengths to become excellent at what you do.

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