Head of Marketing

2 meses atrás

São Paulo, Brasil Moveo.AI Tempo inteiro

We are seeking a visionary and results-driven Head of Marketing to lead our marketing team and play a critical role in scaling our SaaS business. This position will be responsible for developing and executing a comprehensive marketing strategy, driving demand generation, establishing brand leadership, and ensuring consistent messaging across all channels. The ideal candidate will have deep experience in B2B SaaS marketing, a passion for AI technologies, and a proven track record of driving growth in a fast-paced, innovative environment.

Who we are

We're a funded conversational AI company making waves across New York City, Sao Paulo, and Athens. Our mission is crafting unparalleled support experiences by seamlessly blending top-tier AI with genuine human interaction.

With millions of monthly users and partnerships with industry giants like Kaizen Gaming, Skroutz, Allianz European Reliance, and more, you'll be part of something truly prestigious.

Our team is a powerhouse fusion of tech brilliance and business savvy. We're patent holders, research pioneers, and passionate coders. Now, we're on the hunt for someone ready to journey into the realm of cutting-edge tech, inspire awe in customers, and shape a company we're all immensely proud of. Ready to make history with us?

Key Responsibilities
  1. Strategic Marketing Leadership:
  • Define and execute the overall marketing strategy, including brand positioning, go-to-market plans, content strategy, and demand generation.
  • Develop and implement multi-channel marketing campaigns that drive awareness, lead generation, and customer acquisition.
  • Own the customer journey from awareness to conversion, with a focus on nurturing long-term customer relationships.
  • Work closely with product and sales teams to ensure marketing initiatives align with company goals and product roadmaps.
Brand Building & Messaging:
  • Build and promote the company’s brand as a leader in the AI SaaS space.
  • Develop compelling messaging and content that resonates with target audiences (e.g., CTOs, Heads of Data Science, Marketing Leaders).
  • Create thought leadership initiatives that position the company as an authority in AI and SaaS.
Demand Generation & Lead Management:
  • Drive end-to-end demand generation through both inbound and outbound channels, including digital advertising, SEO, content marketing, webinars, and events.
  • Develop lead scoring, nurturing, and conversion strategies to optimize sales funnel performance.
  • Work with the sales team to create a seamless handoff of marketing-qualified leads (MQLs) and ensure proper follow-up.
Analytics & Performance:
  • Analyze marketing performance to assess the effectiveness of campaigns, channels, and initiatives.
  • Use data-driven insights to refine marketing strategies, optimize ROI, and continually improve performance across all channels.
  • Manage marketing budgets and forecast resource allocation for optimal growth.
Team Leadership:
  • Build, mentor, and lead a high-performing marketing team that includes digital marketers, content creators, designers, and analysts.
  • Foster a culture of innovation, collaboration, and agility within the marketing team.
  • Ensure the team has the right tools, resources, and skills to succeed in an evolving AI-driven landscape.
Partnerships & Industry Presence:
  • Establish and nurture relationships with key industry influencers, partners, and media outlets.
  • Represent the company at industry events, conferences, and webinars to promote thought leadership and product offerings.

Requirements

  • Experience: 8+ years of experience in marketing, with at least 3-5 years in a leadership role, preferably in B2B SaaS or AI-driven companies.
  • AI & SaaS Knowledge: Deep understanding of AI technologies, SaaS business models, and the unique challenges of marketing AI products.
  • Proven Track Record: Success in driving growth, brand awareness, and lead generation within the SaaS industry.
  • Leadership: Strong leadership and people management skills, with experience scaling a marketing team in a high-growth company.
  • Data-Driven: Expertise in data analytics and using marketing metrics to drive decisions and optimize campaigns.
  • Skills: Proficiency in digital marketing tools, CRM systems (e.g., Salesforce, HubSpot), marketing automation, SEO/SEM, and content management.
  • Communication: Exceptional written and verbal communication skills, with the ability to craft compelling stories and complex technical information for diverse audiences.

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