Marketing Manager

4 semanas atrás

Belo Horizonte, Minas Gerais, Brasil Hub Talent Tempo inteiro
As a marketing manager within the Software Organization, you will be responsible for the CRM (Customer Relationship Management) marketing of in-vehicle infotainment and connectivity capabilities for legacy connected vehicle owners. In addition, be responsible for supporting business partner marketing, CRM database management and market consumer research. Working with business partners, you will develop go-to market CRM strategies by identifying key marketing messages/campaigns, new and competitive trends.
We are looking for a marketing leader and innovator to join our high-performing team to manage legacy CRM marketing for in-vehicle infotainment and connectivity capabilities.
**Job Responsibilities Include But Not Limited To**:
Total CRM including connected owner communication data, campaigns, and go to market messaging
- This person will be responsible for collaborating with business partner(s)/agencies who design and execute all CRM materials and efforts including management of databases, design of campaigns, and measurement of campaigns
- Develop and manage CRM marketing strategy based upon an understanding of customer behavior, country (and province) regulatory and compliance guidelines and industry best practices
- Manage the development of strategic, targeted, data-driven campaigns
- Establish best-in-class connected customer experience through data analytics and channel optimization strategic development
- Support CRM Digital integration efforts (Global Mobile App / Global Web Portal)
- Marketing support for after-sales customer experience (Marketing Strategy / Service - Maintenance & Mechanical / Vehicle Health Report / Connected Services & Subscription / Customer Care Support)
- Advocate for Data Privacy
- Manage and enhance automated metrics dashboard that reports out on all in-market campaigns
- Manage relationship and execution of strategies with involved Vendors/Suppliers/Agencies (MSA / SOAPs / PCS / SOW / OOS)
- Fluency in English
- Bachelor's degree in Marketing, Communication, Advertising or related field
- A minimum of 5 years of experience in leading edge CRM methods and database management
- A minimum of 3 years in B2B2C communication
- Experience in consolidating and tailoring messages to key audiences
- Working knowledge with 2 years managing digital marketing channels
- Experience working with Adobe/IBM Data Products/Salesforce

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