Director of Sales and Marketing
2 meses atrás
- Competitive salary
- Employee discounts
- Flexible schedule
- Paid time off
- Training & development
This position is for our new Hyatt House property in Lake Orion, MI
The Sales & Marketing Manager is responsible for leading the Sales and Catering Events Team, while driving a top line revenue strategy for traditional sales-related segments to include group, volume, transient & catering. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms & catering) to ensure budgeted revenues are met or exceeded. The Sales & Marketing Manager is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.
Job Responsibilities:
- Responsible for leading & driving top line revenue for traditional sales segments to include group, volume transient & catering.
- Meet company quarterly Sales.
- Assesses & reacts to market trends, market share & the competitive hotel environment.
- Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
- Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.
- Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
- Conduct comprehensive competitive set reviews, analysis and keep tabs on new supply.
- Ability to develop a plan to penetrate the primary markets.
- Develop/implement key segment strategy & managing key accounts (both existing & target).
- Design effective sales deployment schemes & market assignments.
- Develop sales goals designed to achieve budget & market share targets.
- Manage group pace measurement and set sales production goals.
- Manage sales activity and perform any other duties as requested by the General Manager.
- Bachelor's degree preferred in Marketing.
- At least 3 years' experience as a sales director, with prior hotel sales and hospitality experience.
- Experience dealing with/communicating with ownership groups/management.
- Proficient in managing/using sales automation & PMS systems.
- Experience working collaboratively with revenue management.
- Well-rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.
- Excellent communication and presentation skills.
- Strong interpersonal and leadership skills and ability to work in a team environment.
- Ability to direct, lead, train, motivate & drive a direct sales team; and develop a cooperative & competitive team spirit & winning attitude.
- Must be proficient in MS Office including Word, Excel, and Power Point.
- Must be able to multitask and prioritize departmental functions to meet deadlines.
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