Marketing Executive

**Job Brief**:
- _Permanent full-time position _
- _38 hours per week_
- _AUD 74,000 to 78,000 per year + superannuation _
- _New South Wales, Australia_
**_About Us_**_: _
- In 1971, H&R Block opened its first four offices in Australia, in Sydney and Melbourne. The next year, it opened offices in all capital cities and has been growing strongly ever since. _
- Today, H&R Block Australia prepares around seven hundred thousand returns annually, making it Australia's leading tax preparation firm._
- Headquartered in Thornleigh, Sydney, the company serves clients in more than 400 offices across the country. Our 2500+ Tax Consultants use the latest tools and technologies to prepare all types of tax returns, including individual, sole trader, partnership, trust, SMSF, and company returns. We also provide a broad range of small business accounting services, including bookkeeping, BAS preparation, entity setup (company, trust, SMSF), financial statement preparation, tax planning, and advice._
- H&R Block trains its Tax Consultants through its own highly regarded Income Tax Course. In Australia, more than 3,500 students enrol in the course annually. The Level One course provides training not only to potential H&R Block employees but to employees of some of the top financial and accounting institutions in the country._
- At H&R Block, our mission is simple: to provide help and inspire confidence in our clients and communities everywhere. We do this by helping individuals and companies get the most out of their tax returns with ease and convenience._
**_The Role:_**
- A Marketing Executive drives profit and promotes services and products through coordinated marketing campaigns._
- To be successful in the position you must have the following:_
**_Qualifications:_**
- _Bachelor's Degree in Marketing, Business Administration, Communications, or a related field_
- _At least 2 years of experience in proven social media marketing, electronic direct mail marketing, and marketing campaigns._
- _Strong understanding of Salesforce Marketing Cloud, focusing on optimising conversion rates and building customer journeys._
- _Expertise in social media marketing, with a track record of overseeing organic content across various channels, and collaborating with creative teams to develop engaging campaigns._ _Proven experience with social management tools like Khoros and content creation via Canva, TikTok & Reels. _
- _Experience in Kentico website content management and performance monitoring, with a keen eye for identifying and resolving issues. Experience using Jira, Miro & Figma._
- _Applied understanding of SEO and SEM principles. Experience with SEO SaaS tools including Google Search Console, Brightedge & SEMrush. _
- _Ability to liaise with agencies and manage seasonal marketing campaigns across project management tools like Asana & Trello._
- _Excellent analytical skills for monitoring and reporting on campaign and social media performance. Must have Google Analytics 4 experience. _
- _Strong communication and collaboration skills, with the ability to work cross-functionally._
- _A proactive and adaptable approach to provide ad hoc support to the Marketing Director._
**_Responsibilities:_**
- _Plan, develop, and execute the client communications calendar to support sales and marketing objectives and grow owned traffic channels._
- _Collaborate with cross-functional teams to develop and coordinate advertising strategies aimed at reaching target markets and enhancing consumer awareness of products and services._
- _Implement A/B testing and surveys to optimise the effectiveness of campaigns, interpreting results to predict future consumer trends and preferences._
- _Manage subscriber databases across CRM. Monitor campaign performance and generate insights and reports to support business growth and development._
- _Continuously seek advancements in using Salesforce to improve customer conversion rates and collaborate with the Marketing Director to build new customer journey strategies._
- _Plan and manage organic social media content across all owned channels, ensuring alignment with broader marketing objectives._
- _Create inhouse content and occasionally collaborate with creative agencies to develop engaging social media campaigns, including content development, artwork, and media scripting._
- _Analyse social media performance metrics to assess consumer behavior and trends, providing actionable insights for future campaigns._
- _Oversee website (CMS) health, Identify and resolve any performance issues, while regularly reporting on website analytics to inform marketing strategies._
- _Plan, coordinate, and manage the execution of seasonal advertising campaigns, working closely with external marketing agencies to ensure delivery within budget and time constraints._
- _Oversee the production of campaign materials, including artwork, copywriting, media scripting, and placement across various platforms (website, social and d

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