Communication Analyst
4 semanas atrás
The Communication Analyst will be responsible for supporting the development, implementation, and coordination of marketing and communication activities across all internal departments and dealer networks; also contributing to the overall Porsche marketing strategy to create maximum brand awareness and desirability among current and new target groups.
Responsibilities and Tasks
Marketing Planning & Budgeting
- Responsible for monitoring the marketing investments;
- Coordination with all internal departments (e.g. Sales, After Sales, Network development etc.);
- Support in monitoring and controlling overall communication budget.
Dealer Marketing
- Support in operational steering of dealer network by providing service structure, processes, tools & reporting structures to enable effective and efficient marketing operations at the dealer level;
- Monitoring, management and reporting of dealer network activities.
Brand & Product Communication Strategy
- Support the management of social networks with the agency (creation and revision of content, updating and monitoring);
- Analyze the competition to identify opportunities;
- Development of ideas for local content production.
Marketing Assessment
- Development of KPI reports and metrics;
- Monitoring of all communication activities and reporting of results.
Requirements and Qualifications
Education
- Bachelor's degree in Communication, Marketing, Business Administration or related areas.
Experience
- Minimum 2 years of experience in marketing/communication, preferably with brand content standardization;
- Previous experience in the automotive industry is a plus (premium brand is a strong plus).
Competencies
- Communicative
- Relationship Management
- Flexible and Adaptable
- Planning and Organization
- Initiative and Creativity
- Analytical mindset and data driven approach
Skills
- Excellent verbal and written communication skills
- Fluency in English language required
- Ability to manage multiple tasks
- Ability to prioritize and adapt to change
- Creative and analytical thinking skills
- Highly organized – strong attention to detail
- Team oriented working attitude and intercultural understanding
- Strong motivation and enthusiasm for the automotive sector
- Availability for occasional work-related travel – 10% to 15%
Additional Information
Work environment: Position is based in Sao Paulo, SP. On site work - São Paulo Office
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