Field Marketing Manager

3 semanas atrás

Varginha, Minas Gerais, Brasil Red Bull Tempo inteiro

Acreditamos no potencial de todas as pessoas para dar asas a ideias, independentemente de expressão de gênero, raça, religião, orientação afetivo-sexual, origem, idade ou deficiência. No mundo da Red Bull, todas as pessoas são bem-vindas.

Nesta posição, você será responsável por compreender, regionalizar e executar a estratégia e os objetivos nacionais de marketing, com o objetivo de impactar os consumidores locais, aumentar o valor da marca e o volume de vendas da Red Bull.

Responsabilidades principais:

  1. Executar a estratégia nacional de marketing a nível local com excelência.
  2. Transmitir as estratégias, objetivos e filosofias da Red Bull a nível regional.
  3. Juntamente com a equipe nacional de marketing, criar e executar um plano regional focado na proximidade e frequência, para maximizar o impacto.
  4. Liderar o programa de "consumer collecting" com excelência, aumentando a experimentação nos momentos de consumo estratégicos definidos no Business Plan (BP).
  5. Desenvolver ideias novas e relevantes localmente, ativando iniciativas globais e nacionais para promover o amor pela marca e a afinidade com o produto.
  6. Desenvolver e executar um plano local para criar novos momentos de consumo, baseando-se nas prioridades nacionais e na relevância local.
  7. Definir objetivos regionais e metas claras para os Especialistas de Field Marketing, assegurando responsabilidade pelos resultados.
  8. Participar de eventos locais relevantes para a Red Bull.

Gestão de Pessoas:

  1. Estabelecer objetivos anuais para cada Especialista de Field Marketing e conduzir avaliações de desempenho contínuas, intermediárias e finais.
  2. Apoiar na contratação e formação de Student Marketeers.
  3. Identificar e desenvolver talentos-chave com potencial para futuras oportunidades ("space-to-shine").

Controle Orçamentário:

  1. Definir o orçamento do BP em colaboração com os especialistas nacionais.
  2. Gerir despesas de campo, orçamentos e administração geral.

Conhecimentos e habilidades relevantes:

  • Formação superior, preferencialmente em áreas relacionadas ao marketing.
  • Experiência em marketing, especialmente em cultura e esporte, em empresas inovadoras e criativas.
  • Experiência em gestão direta de equipes, incluindo recrutamento, formação e motivação.
  • Pensamento estratégico, proatividade, iniciativa e capacidade de execução.
  • Conhecimento das principais cenas locais e boas habilidades de networking.
  • Cabeça criativa com histórico de implementação de novas ideias e avaliação de resultados.
  • Inglês avançado.
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