Digital Marketing Specialist

About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join Us
At ByteDance, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for millions of users across all of our products. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at ByteDance.
About the Team
SoundOn is an all-in-one platform powered by TikTok, designed to better service music creators through each step of their career — from TikTok integrated promotion tools to universal music distribution, from diverse monetization opportunities to smart music creation. SoundOn exists to give every music creator & label the power to authentically connect with new audiences and "do music" their way.
**Responsibilities**:
- Work with A&R, partnership and artist management teams to deliver content and influencer strategy for artists and music promotion campaigns, especially on TikTok
- Make qualitative and quantitative targets for music promotion campaigns, according to the business and promotion objectives
- Lead, plan and manage promotion projects to develop the track and build up TikTok viral cases for various artists
- Monitor the performance of music and its content on TikTok closely, to discover potential music and content path, to promote the track
- Manage the owned promotion resources, to select the best songs for promotion, to optimize the efficiency for the track to grow
- Develop and maintain strong relationships with influencers
- Lead the cross-functional-teams communication with artists, artists management team and partners inside Bytedance
- Lead and participate in creative ideation sessions for artists and music promotion campaigns
- Analyze TikTok content ecosystem and monitor the emerging trends effectively, to develop the methodology for music distribution and promotion on TikTok
- Lead and participate in creative ideation sessions for artists and music promotion campaigns
- Analyze the target market and audience regularly to help make the best marketing strategies for artists & music accordingly
- Monitor and analyze competitor releases, performance and marketing campaigns
**Qualifications**:
- 3+ years Music industry experience in content marketing, influencer marketing fields in labels and DSPs
- In-depth knowledge of content, viral music, festivals and social media trends
- Strong data analysis and review skills to make strategies and progress
- Strong project management and cross-functional teams communication skills. Capable of managing multiple projects effectively
- Proficiency in English communication and presentation
- Familiar with music industry trends and the local & international music landscape.
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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