Head of Paid Media

4 semanas atrás

Mato Grosso, Brasil Hero Gaming Tempo inteiro
We are looking for a **Head of Paid Media** to lead our paid media strategy across digital platforms, with a strong focus on **Display Advertising** and **programmatic campaigns**. Reporting to the **Marketing Director**, this role is essential for driving brand visibility, customer acquisition, and revenue growth. This position is based in either our **Malmö, Sweden** or **Marbella, Spain** office, offering an exciting opportunity to work in dynamic locations.
**Responsibilities**:
- **Display Advertising and Programmatic Strategy**: Develop and execute a cutting-edge display programmatic strategy tailored for hybrid casino users, targeting both fiat and crypto-specific audiences. Optimize campaigns through DSPs, real-time bidding (RTB), and private marketplaces (PMPs), focusing on high-value user segments with tailored messaging and creatives.
- **Campaign Management and Optimization**: Oversee end-to-end campaign management to align with user acquisition and revenue goals. Continuously optimize placements, bidding strategies, and creative formats to maximize ROAS and minimize CPA. Utilize advanced targeting strategies, including geotargeting, contextual targeting, and behavioral segmentation.
- **Budget Management and Forecasting**: Allocate and manage paid media budgets efficiently, providing accurate forecasts and tracking expenditures in real time. Evaluate campaign financial impacts and identify opportunities for cost savings and ROI improvements.
- **Collaboration and Leadership**: Partner with creative and content teams to produce high-quality ad materials tailored to various platforms and audiences. Collaborate with analytics and data science teams to ensure accurate tracking, reporting, and actionable insights.
- **Reporting and Analysis**: Deliver regular performance reports, analyze campaign data to identify successes and opportunities, and conduct A/B testing to enhance effectiveness.
- **Industry Monitoring**: Stay ahead of trends, platform updates, and emerging technologies to ensure competitive strategies. Evaluate and adopt tools or vendors to enhance campaign performance.
**Key Qualifications**:
- **Education**: Bachelor’s degree in Marketing, Business, or a related field (advanced degrees are a plus).
- **Experience**: Minimum of 3 years in digital marketing with a focus on display programmatic campaigns. Knowledge of PPC, Paid Social, or ASO is a bonus.
- **Technical Expertise**: Expertise in programmatic platforms (e.g., Adform, MediaMath, Google Display Network), tracking technologies, and tag management.
- **Analytical Skills**: Strong data interpretation skills with the ability to generate actionable insights.
- **Leadership and Communication**: Proven experience managing teams and collaborating across departments with excellent communication skills.
- **Adaptability and Creativity**: A proactive approach to digital trends and innovative problem-solving.
**What We Offer**:
- **Competitive salary**:
- Opportunities for career advancement in a growing international company
- Flexible working options
- A dynamic and inclusive work environment
- **Annual company trip** to foster team spirit and collaboration

  • Head of Paid Media

    Há 2 dias

    Mato Grosso, Brasil Hero Gaming Tempo inteiro

    We are looking for a **Head of Paid Media** to lead our paid media strategy across digital platforms, with a strong focus on **Display Advertising** and **programmatic campaigns**. Reporting to the **Marketing Director**, this role is essential for driving brand visibility, customer acquisition, and revenue growth. This position is based in either our...

  • Head of Digital Marketing

    1 semana atrás

    Mato Grosso, Brasil SG Worldwide Tempo inteiro

    **About SiGMA**: With over 1,200 exhibitors and 80,000 industry delegates spanning seven summits across EurAsia, LATAM, and beyond, SiGMA World has firmly established itself as the undisputed leader in global gaming events and media. The SiGMA Squad now comprises 200 talented people across 6 offices in Malta, Cyprus, Brazil, India, the Philippines, and...

  • Head of Risk

    2 semanas atrás

    Mato Grosso, Brasil WA.Technology Tempo inteiro

    **Who are we?**: **WA. Technology** is a B2B supplier of iGaming solutions with rapidly growing clients and partnerships in emerging markets. We offer a state-of-the-art iGaming platform, turnkey solutions, and standalone products that empower operators to enter or expand into emerging markets quickly and easily. The WA.Platform is a fully scalable and...

  • Head of Account Management

    Há 7 dias

    Mato Grosso, Brasil Awager Tempo inteiro

    Head of Account Management Remote - Full-time About the Role We are looking for a **Head of Account Management** in Europe to take ownership of our account management domain. In this role, you will define the strategy, structure, and practices that shape how we manage and grow our client relationships. You will be responsible for ensuring that our...

  • Head of Compliance

    1 semana atrás

    Mato Grosso, Brasil EEZE Tempo inteiro R$90.000 - R$120.000 por ano

    Role Overview:We are seeking an experienced Head of Compliance to lead and expand our global compliance function. Reporting to the Legal and Compliance Director, this role carries responsibility for regulatory, technical, studio, and product compliance across our business. The successful candidate will ensure Eeze maintains market access, achieves...

  • Head of Account Management

    1 semana atrás

    Mato Grosso, Brasil Awager Tempo inteiro R$90.000 - R$120.000 por ano

    Head of Account ManagementRemote · Full-timeAbout the RoleWe are looking for a Head of Account Management in Europe to take ownership of our account management domain. In this role, you will define the strategy, structure, and practices that shape how we manage and grow our client relationships. You will be responsible for ensuring that our products and...

  • Head of Games

    Há 5 horas

    Mato Grosso, Brasil Ventures Lab Tempo inteiro

    **Key Responsibilities**: - Own and develop the content strategy to align with business goals and market demands. - Ensure timely delivery of high-quality gaming content. - Search for and onboard new gaming studios and aggregators to meet evolving market needs. - Build and maintain strong relationships with third-party gaming providers. - Monitor market...

  • Head of Sales

    2 semanas atrás

    Mato Grosso, Brasil Paradox Tempo inteiro

    **Wait a minute.** - Are you inspired in being a key player in building a massive EdTech company that will empower millions of people?_ - Do you have international ambition?_ - Do you love scaling companies & finding new revenue streams?_ - Do you desire to put that thrive of excellence at the service of selling meaningful products that really change...

  • Head of Sales

    Há 4 horas

    Mato Grosso, Brasil Paradox Tempo inteiro

    **Wait a minute.** - Are you inspired in being a key player in building a massive EdTech company that will empower millions of people?_ - Do you have international ambition?_ - Do you love scaling companies & finding new revenue streams?_ - Do you desire to put that thrive of excellence at the service of selling meaningful products that really change...

  • Workplace Experience Intern

    1 semana atrás

    Mato Grosso, Brasil The Casumo Company Limited Tempo inteiro

    Casumo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Join us at Casumo, where you are invited to be your authentic YOU-MO! **Company Overview**: Welcome to Casumo, your passport to a world of fun, excitement, and responsible gaming. We're an international online casino...