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Há 1 mês
Strategic Creative Leader Join a fast-paced consumer brand group selling across e-commerce, TikTok Shop, and Amazon. The team prioritizes direct-response strategy, product quality, and measurable efficacy. As a Strategic Creative Leader, you'll own both strategy and operations: Developing creative strategies by offer, funnel, and awareness stage. Generating net-new DR angles from learnings, competitor swipes, and cultural trends. Outlining 2–3 minute VSL-style ads (problem, agitation, solution, proof, CTA) and collaborating with copy on scripting. Key responsibilities include: Direct Response Strategy & Briefing: Weekly test plans publication. Iteration briefs with clear hypotheses. Creative Operations & Delivery: Owning weekly sprints: intake → brief → production → QA → launch → iteration. Shipping 100–200 ads weekly (mix of new and iterations). Traffic assets correctly: naming, specs (9:16 / 4:5 / 1:1), captions, UTMs.