General Manager, LATAM

Overview General Manager, LATAM - Global Business Solutions. TikTok Global Business Solutions provides integrated digital marketing solutions for brands and advertisers across the globe. We work with brands of all sizes, empowering them to connect and engage with audiences through entertaining videos and ad formats. We are a dynamic, high-growth team that uses a consultative sales approach to help clients think differently about their marketing strategies. About the role We are seeking a highly motivated and experienced General Manager to drive commercial and product efforts across our LATAM regions. The General Manager serves as the business leader responsible for driving revenue for advertisers on TikTok throughout the LATAM regions: Brazil, Mexico, Colombia, Argentina, and PanLATAM. You will be responsible for technical expertise in performance advertising, driving commercial strategy, revenue goals, personnel readiness, product requirements, and ensuring flawless operational execution within the industries you support. You will report directly to the Regional Head who oversees LATAM, APAC and METAP, and serve as the advocate for performance advertising both internally and externally. This role requires a strategic thinker with a proven track record in sales leadership, deep industry knowledge, technical mastery, and the ability to drive revenue growth through innovative sales tactics and strong customer relationships. Our ideal candidate will have demonstrated success in the leadership, development, and optimization of scaled sales organizations across various sectors, with the ability to work cross-functionally to identify and capitalize on opportunities. Key Responsibilities Strategic Planning and Execution: Develop and implement comprehensive sales strategies to achieve business objectives and drive revenue growth across various verticals. Team Leadership: Lead, mentor, and motivate a high-performing sales team, fostering a culture of excellence and continuous improvement. Drive alignment between sales and cross-functional teams, including Marketing, Product, Strategy & Operations, and coordinate with broader XFNs. Build and maintain strong relationships with key customers, partners, and stakeholders, ensuring customer satisfaction and long-term business relationships. Product Development Collaboration: Work with product teams to align sales strategies with product offerings and market demands. Serve as a voice-of-customer for the performance ecosystem, informing product roadmaps by relaying client needs and identifying key feature opportunities. Performance Metrics: Establish and monitor KPIs to measure the effectiveness of sales strategies and make data-driven decisions. Cross-Functional Collaboration: Collaborate with cross-functional partners to ensure seamless execution of sales initiatives. Partner with measurement and data science teams to evolve and evangelize TikTok’s performance attribution framework, enabling clients to track and optimize ROI. Advance our customers\' strategy and execution of Performance and Demand Gen for Performance campaigns. Qualifications Minimum Qualifications: - 15+ years of experience in a sales, account management and/or product solution selling role- 5+ years of leadership experience, including experience managing and mentoring managers as well as individual contributors- Must be willing to work in São Paulo, Brazil- Proficient in English and Portuguese Preferred Qualifications: - Experience managing advertisers throughout the funnel with a deep understanding of their challenges and objectives with a demonstrated ability to lead technically complex sales conversations related to pixels, conversion APIs, feed-based ads, attribution windows, and signal loss solutions- Prior experience with commerce-specific solutions such as dynamic product ads, shopping campaigns, and feed management systems- Deep knowledge of performance platforms such as Google Ads, Meta Ads Manager, or programmatic DSPs, and how they compare to TikTok’s ad ecosystem- Experience leading multi-region teams or navigating global, matrixed organizations- Experience partnering with third-party measurement partners (e.g., Nielsen, MMM vendors) and commerce integrations (e.g., Shopify, Salesforce Commerce Cloud)- Leadership experience engaging and influencing at the executive level with cross-functional groups within a fast-growing organization- Please submit your CV/resume in English for consideration About ByteDance Brazil ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product helps people authentically express themselves, discover and connect. We strive to do great things with great people, lead with curiosity and humility, and foster an "Always Day 1" mindset to achieve breakthroughs for our company and users. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and aim to reflect the communities we reach. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or an accommodation, please reach out to us. We’re unlocking community knowledge in a new way. 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