General Manager, LATAM

Responsibilities
Team Introduction

At TikTok, our Global Business Solutions (GBS) provides integrated digital marketing solutions for brands and advertisers across the globe. We inspire businesses of all sizes and industries to grow their brand and customer base around the world. We work with brands of all sizes, be it SMBs, large businesses, or agencies, empowering them to connect and engage with their audiences through entertaining videos and ad formats. We are a dynamic and high-growth team that uses a consultative sales approach to help out clients think differently about their marketing strategies.

About the role:

We are seeking a highly motivated and experienced General Manager to drive commercial and product efforts across our LATAM regions.

The General Manager serves as the business leader responsible for driving revenue for advertisers on TikTok throughout the LATAM regions: Brazil, Mexico, Colombia, Argentina, and PanLATAM.

You will be responsible for technical expertise in performance advertising, driving commercial strategy, revenue goals, personnel readiness, product requirements, and ensure flawless operational execution within the industries that you will support.

You will report directly to our Regional Head who oversees LATAM, APAC and METAP. and serve as the advocate for performance advertising both internally and externally.

This role requires a strategic thinker with a proven track record in sales leadership, deep industry knowledge, technical mastery, and the ability to drive revenue growth through innovative sales tactics and strong customer relationships.

Our ideal candidate will have demonstrated success in the leadership, development, and optimization of scaled sales organizations, across a variety of sectors, and the ability to work cross-functionally to identify and capitalize on opportunities.

Key Responsibilities:

• Strategic Planning and Execution: Develop and implement comprehensive sales strategies to achieve business objectives and drive revenue growth across various verticals.

• Team Leadership: Lead, mentor, and motivate a high-performing sales team, fostering a culture of excellence and continuous improvement

• Drive alignment between sales and core cross-functional teams, including Marketing, Product, Strategy & Operations as well as coordinate with broader XFNs

• Build and maintain strong relationships with key customers, partners, and stakeholders, ensuring customer satisfaction and long-term business relationships

• Product Development Collaboration: Work closely with product teams to ensure alignment of sales strategies with product offerings and market demands

• Serve as a voice-of-customer for the performance ecosystem—informing product roadmaps by relaying client needs and identifying key feature opportunities

• Performance Metrics: Establish and monitor key performance indicators (KPIs) to measure the effectiveness of sales strategies and make data-driven decisions

• Cross-Functional Collaboration: Collaborate with key cross-functional partners to ensure seamless execution of sales initiatives

• Partner with measurement and data science teams to evolve and evangelize TikTok's performance attribution framework, ensuring clients can effectively track and optimize ROI.

• Advance our customers' strategy and execution of Performance and Demand Gen for Performance campaigns.

Qualifications
Minimum Qualifications:

• 15+ years of experience in a sales, account management and/or product solution selling role

• 5+ years of leadership experience, including experience managing and mentoring managers as well as individual contributors

• Must be willing to work in Mexico City, Mexico

• Proficient in Spanish & English (due to the business requirement in region)

Preferred Qualifications:

• Experience managing advertisers throughout the funnel with a deep understanding of their challenges and objectives with a demonstrated ability to lead technically complex sales conversations related to pixels, conversion APIs, feed-based ads, attribution windows, and signal loss solutions

• Prior experience with commerce-specific solutions such as dynamic product ads, shopping campaigns, and feed management systems

• Deep knowledge of performance platforms such as Google Ads, Meta Ads Manager, or programmatic DSPs, and how they compare to TikTok's ad ecosystem.

• Experience leading multi-region teams or navigating global, matrixed organizations

• Experience partnering with third-party measurement partners (e.g., Nielsen, MMM vendors) and commerce integrations (e.g., Shopify, Salesforce Commerce Cloud)

• Leadership experience engaging and influencing at the executive level with cross-functional groups within a fast-growing organization

• Please submit your CV/resume in English for consideration

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​

TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at ​