Regional Artist Go-to-market Lead, Youtube Shorts

Minimum qualifications:
- 7 years of experience managing global marketing campaigns.
- 7 years of experience working in business-to-consumer (B2C) marketing strategies, campaigns, and digital.
- Ability to speak and write in English and either Portuguese or Spanish fluently.
Preferred qualifications:
- Experience in creating and executing meaningful integrated marketing campaigns (e.g. unconventional and innovative campaigns/activities beyond traditional media buys).
- Experience with the execution of a wide range of consumer marketing and promotional campaigns, including multi-stakeholder management across multiple markets.
- Experience marketing to Generation Z and knowledge of their passion points, especially music.
- Excellent project management, multitasking, and quantitative and qualitative skills.
- Passion for YouTube and its creators.
**About the job**:
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As the Regional Artist Go-To-Market (GTM) Lead for YouTube Shorts in Latin America and Canada, you will be responsible for setting and driving YouTube’s regional Shorts and Artist marketing programs and scaling global campaigns. You will develop, project manage, and roll-out YouTube initiatives and programs impacting video and music creators and artists across the region.
Your work will be instrumental in developing the YouTube Shorts and Artist community in the region, inspiring more creators and artists to use Shorts and consider YouTube as a platform for growing their audience and expressing their creativity. You'll track the performance of our marketing campaigns to help clarify what's working, and how we can continually improve our marketing execution and increase our artist and Shorts creator base over time.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
**Responsibilities**:
- Direct Shorts and Artist marketing programs and scale global marketing campaigns in the region, which includes Brazil, Mexico, Canada, and Spanish-speaking Latin America.
- Conceptualize, structure, and deliver Shorts and Artist marketing campaigns and events from concept, to pilot, to scaling-up.
- Work cross-functionally with YouTube Global Marketing, Partnerships, Sales, Public Relations, and Product to understand organizational priorities and drive the highest return marketing initiatives.
- Synthesize creator, music artist, Generation Z, and Shorts/short-form video trends, behaviors, and needs into insightful reports and presentations that are actionable.
- Establish close working relationships with YouTube creators, artists/musicians, labels, and managers in the region and globally.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

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