Product Marketing Manager, SMB

3 semanas atrás


São Paulo, Brasil TikTok Tempo inteiro

About the team

As part of the SMB Growth team, this role involves close collaboration with in-market sales leadership, global product marketing, product, acquisition, retention & lifecycle, business marketing and operations teams in a high growth environment. An ability to self-motivate, prioritize, problem solve and be the expert for our Ads platform and ecosystem are key skills. Responsibilities- Define the SMB go-to-market strategy for TikTok's ever-evolving ads products- Partner with a range of cross-functional teams across the world to ensure flawless execution against this strategy- Partner closely with field teams and utilize data proficiently to deeply understand performance pain points, and formulate product and activation based solutions- Adapt regional product initiatives for SMB clients, prioritizing scale, platform based and low touch solutions- Manage growth at scale for a range of products in market; set goals, manage launches and implement activations in order to drive product adoption. Collaborate with technical and operations teams to monitor product performance- Build robust processes, systems , tools/solutions, workflow optimization, and automation to increase operational efficiency and productivity- Analyze and summarize product issues and pain points to recommend product enhancements

- BA/BS degree or above - 3-5+ years experience working within the media industry- Experience working with product teams and influencing the product roadmap with advertising products- Experience in the Ad tech or internet industry- Knowledge and experience working in SMB marketing- Experience driving end to end go-to-market planning and execution for advertising products- Experience leveraging data to test hypotheses and drive business recommendations leading and delivering complex, cross-functional projects on fast-paced timelines- A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change- Excellent communication, presentation and analytical skills- A commercial mindset with a history of delivering against stretch performance goals- Language proficiency in English is a must, with additional fluency in Spanish in order to communicate with local SMBs and in-market local teams is strongly preferred

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