Sr. Manager, Consumer Pr

10+ years’ work experience developing/implementing and evaluating brand PR strategies
- Excellent written and spoken English and Portuguese language skills
- Knowledge and understanding of Brazilian business cultures
- Hands-on experience of digital and social media as well as influencer marketing/communication
- Issues management experience including development of messaging and Q&A documents
- Experience in managing agencies and budgets
- University degree
Job summary
Amazon Brazil is seeking an experienced strategic, creative and analytical Public Relations professional with a proven track record of developing effective communications programs for large, fast-moving, global organizations. The Senior Manager, Consumer Communications for Brazil will create awareness across our key audiences, develop and implement content, channels and processes for local programs for Amazon’s core Retail Business, including Amazon Prime. This role will collaborate closely with the business and key stakeholders such as Public Policy, Marketing, Legal, and PR leaders to launch and provide on-going strategic communications support for key services and initiatives. They should also have experience in corporate reputation, as well as crisis and issues management.
In this role, you should have leadership experience and have demonstrated expertise in media relations, social media and influencer relations, as well as an entrepreneurial and goal-oriented approach. They should be a strategic thinker and enjoy working in a fast-paced, start-up culture, and, when the job requires, roll up their sleeves and get the job done independently with the same obsessive attention to quality and detail expected of their team.
Key job responsibilities
- Drive strategic PR plans for core retail areas covering retail strategy, consumer campaigns, news generation and product placement including categories such as: Consumables (food, health and beauty), Books, Consumer Electronics, Sports, Outdoor, Tools, Toys, and Home Improvement, as well as future product and feature launches
- Manage our key retail events building cross category campaigns
- Support strategic launches around shopping innovations
- Support the growth of our membership program Amazon Prime
- Successfully manage complex, fast-moving and unexpected communications challenges and manage issues/media inquiries related to Amazon Brazil
- Write strategic plans, messaging and press releases; pitch and secure top-tier media, including print, broadcast and online outlets
- Act as a business partner to Amazon retail category leadership teams across key areas
- Deliver strategic communications counsel to internal executives on both short
- and long-term challenges and opportunities
- Build excellent relationships with key media outlets
- Effectively represent Amazon as spokesperson
- Work closely with Brazil’s and global PR teams
- Strong understanding of measuring the impacts and benefits of PR programs
- Extensive experience of managing cross channel campaigns with strong media contacts and social elements in consumer areas
- Consumer PR expert - with a demonstrated insight for what works for a brand and a strong contact book
- Strategic and creative - ensures that PR activity delivers against business objectives and articulates key messages while being inspiring and thinking big
- Tactically aware - knowledgeable about what’s going on in the media, social media and on the site and combine those areas for maximum PR benefit
- Proactive in the extreme - enjoys taking responsibility and making things happen
- Organized - able to juggle multiple projects simultaneously while managing essential admin work
- Acts as a leader - able to inspire agencies to deliver and demonstrate responsibility for PR to senior managers
- Adaptable - able to work in a corporate environment
- Collaborative team player with a willingness to work hard and roll up sleeves to get work done, even if outside the job’s scope.
- Strong bias for action and high standards
- Experience gained within high-profile, customer facing organizations and consumer brands, particularly within the retail/e-commerce industries.

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