Commercial Marketing Manager

At Alice, our mission is to make the world healthier. To make that real, we need to sell, grow, and keep people genuinely engaged at every step. That's where you come in.

As our Brokers Engagement Marketing specialist, you'll bridge strategy and execution to strengthen Alice's presence in the indirect channel. Your role is to deepen our relationship with brokers, helping them understand, trust, and actively recommend Alice. You'll lead initiatives that support their journey, from brand awareness to activation, always connecting business priorities with meaningful, on-brand experiences.

You'll own the planning and execution of broker-facing marketing efforts, translating business goals into strategic activations that effectively impact performance. This involves understanding the broker ecosystem, prioritizing demands, managing budgets, and collaborating with our creative team to implement initiatives.

Your Responsibilities

• Be the primary contact for broker-facing marketing initiatives, from concept to execution.
• Prioritize and manage internal and partner requests, focusing on impactful activities.
• Proactively suggest new ideas and opportunities to enhance broker engagement and sales.
• Manage the budget for broker campaigns, activations, and materials.
• Measure and analyze the impact of field initiatives to inform future investments and improvements.
• Translate business needs into clear creative briefs and collaborate with internal teams to execute them.
• Ensure consistent brand representation across all touchpoints, aligning with strategy and execution.
• Coordinate with brand, growth, and sales teams for aligned efforts.

Example Initiatives

• Strengthen Alice's relationship with brokers to become their preferred insurance partner.
• Create and manage promotional campaigns to engage and activate brokers.
• Develop sales enablement materials and activation kits tailored for brokers.
• Organize training sessions (in-person or online) focusing on messaging and product differentiation.
• Plan and execute trade marketing initiatives to enhance Alice's visibility.
• Define and oversee merchandising strategies, adapting branded materials to partner contexts.
• Coordinate events or meetings with strategic broker partners.

Our Vision for This Role

This position begins with a focus on brokers, with the potential to expand scope as the individual delivers results and gains deeper business understanding. Over time, this role is expected to evolve into broader commercial marketing responsibilities, including direct sales and client engagement initiatives. We seek someone eager to grow with the team and become a key contributor to marketing-driven business results.

What We Look For

• A strategic doer who understands the bigger picture and executes effectively.
• Strong prioritization skills and a bias for action.
• Excellent project management skills and experience leading cross-functional initiatives.
• Proven ability to lead people or projects towards results.
• Comfortable in fast-paced environments, providing clarity amid ambiguity.
• Deep alignment with our mission and the energy to inspire others.

You'll Love This Role If...

• You believe great marketing begins with understanding the business and its needs.
• You like being close to the business and seeing your work drive results.
• You combine structure and creativity, knowing when to lead with each.
• You understand that impactful marketing is about knowing your audience.
• You prefer face-to-face interactions over virtual ones.

Compensation

• We strive to offer competitive compensation.
• Our offers are final and non-negotiable, which we believe is beneficial for you.