Ad Optimization Success Manager

Há 1 mês

Campinas, Brasil Monetize More Inc Tempo inteiro

MonetizeMore builds industry-leading publisher advertising technology that reaches billions of people per month. Operating for 14 years, the company has achieved consistent double-digit revenue growth with a globally distributed team.

MonetizeMore offers complete location and schedule flexibility to every team member, empowering you to work from anywhere in the world and on your preferred schedule. This modern work style allows you to shape your ideal lifestyle. Say goodbye to endless commutes, stuffy business attire, and the arbitrary 9 – 5 work day. Take your life back into your hands by joining the MonetizeMore team

This is your opportunity to learn industry-leading ad optimization practices. Be heavily involved in the core of MonetizeMore by making important ad optimization decisions based on data science techniques, collaborating with a dynamic team to improve ad optimization practices, and working closely with premium publishers to increase their ad revenues. Join a company culture that rewards innovative thinking, results-driven behavior, and strong relationship management. Take your skillset to the next level through our training and by working with some of the best minds in the ad technology industry to make a real difference with MonetizeMore.

About the Position

The Ad Optimization Success Manager is a dynamic blend of the Customer Success Manager and Ad Optimization Specialist positions. This role combines technical expertise in ad configuration and optimization with a strong focus on client relationships and communication. The Ad Optimization Success Manager is responsible for guiding publishers through optimizing their ad performance, ensuring compliance, and achieving revenue targets, all while providing exceptional support and strategic insights. This role ensures seamless integration of technical solutions with client satisfaction, driving success for both the publishers and MonetizeMore.

Key Responsibilities

The responsibilities outlined below are intended to provide an overview of the role. They are not exhaustive, and the role may involve additional tasks and responsibilities as required to meet the evolving needs of the organization and the clients.

Ad Configuration, Optimization & Strategy:
  • Understand Publishers' preferences for receiving value from M2, identify pain points, and provide creative growth suggestions, including monetization beyond ad inventory and solutions for challenges.
  • Assess and optimize current ad setups to identify revenue enhancement opportunities, tailoring strategies to meet publisher goals.
  • Analyze publisher ad inventory to determine the best-performing ad units, proposing and implementing changes as needed.
  • Discuss insights on how the publisher can expand their overall business. For example, targeting new markets, geographies, or other niches.
Ad Stack & Header Bidding Management:
  • Work closely with the Ad Demand Team to configure, test, and manage the entire ad stack in Google Ad Manager, including header bidding setups, to maximize publisher benefits and address any errors or anomalies.
Ad Quality Assurance & Performance Monitoring:
  • Perform daily ad quality checks to ensure all placements are filled, monitoring performance metrics such as CPM, Page RPM, and Session RPM, and addressing any fluctuations immediately.
Collaborative Problem Solving & Tech Evaluation:
  • Work closely with Engineers, Solutions Engineers, and other teams to troubleshoot setup concerns and explore new ad tech developments to further enhance publisher performance.
Demand Stack Audit & Google Policy Compliance:
  • Audit demand stack partners to ensure accurate impression tracking and continuously monitor publisher sites for compliance with Google's policies, avoiding any ad interruptions.
Reporting, Analysis & Performance Review:
  • Generate and analyze monthly and annual reports, utilizing historical data to provide insights and trend analysis, and conduct 7-day and 30-day post-live performance reviews.
Client-Centric Approach & Ambassadorship:
  • Prioritize publisher goals, acting as a dedicated ambassador for MonetizeMore tools, and ensuring all applicable PubGuru Tech Features are activated at launch to maximize publisher benefits.
Effective Communication & Collaboration:
  • Maintain clear and concise communication with publishers throughout the onboarding process and collaborate seamlessly with internal teams to align actions with customer expectations.
Performance Targets & Compliance:
  • Achieve internal KPI benchmarks and external revenue targets, ensuring both MonetizeMore and publishers' success.
What We're Looking For
  • Analytical Thinking - Ability to interpret data, identify trends, and make data-driven decisions.
  • Technical Proficiency - Familiarity with digital advertising tools and platforms like Google Ad Manager, WordPress, GAM 360, traffic acquisition tools such as Active Campaign, and header bidding solutions.
  • Problem-Solving Skills - Resourceful in identifying issues, troubleshooting errors, and finding effective solutions.
  • Attention to Detail - Precision in setting up campaigns, implementing ad tags, or managing publisher configurations to ensure optimal outcomes.
  • Communication Skills - Clarity in conveying technical details, results, and strategies to stakeholders with varying levels of understanding.
  • Client-Centric Mindset - Strong focus on understanding client needs and providing personalized solutions to maximize client satisfaction.
  • Knowledge of Ad Metrics - Understanding of key ad metrics like CPM, CPC, CTR, RPM, and ad yield optimization strategies.
  • Strategic Thinking - Ability to think ahead and align short-term actions with long-term goals, including scaling performance.
  • Sales Acumen - Skills to pitch ad solutions effectively, negotiate deals, and close partnerships with publishers or advertisers.
  • Results-Oriented - Strong drive to achieve and exceed KPIs and revenue targets.
  • Negotiation Skills - Confidence in negotiating with clients, vendors, and partners to secure the best outcomes for the business.
  • Resilience - Ability to handle challenges and setbacks while maintaining motivation and a positive attitude.
  • Data Visualization - Skills to create clear and impactful reports or dashboards to communicate performance and insights effectively.

If you think you are a good fit to join the MonetizeMore team, please fill out the application. Also, give specific reasons on what sets you apart. We hire individuals, not robots so don’t be afraid to show a little personality ;)

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