Market Development Manager

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At Dow, we believe in putting people first and we're passionate about delivering integrity, respect and safety to our customers, our employees and the planet.
Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We're a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you're looking for a challenge and meaningful role, you're in the right place.
Dow (NYSE: DOW) is one of the world's leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications. Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 30 countries and employ approximately 36,000 people. Dow delivered sales of approximately $43 billion in 2024. References to Dow or the Company mean Dow Inc. and its subsidiaries. Learn more about us and our ambition to be the most innovative, customer-centric, inclusive and sustainable materials science company in the world by visiting has an opportunity for Marketing Development Manager . The successful candidate will develop our key markets in the region by generating demand at the front of our value chains for our unique technologies and high-value products and applications. In order to this, the person will need to work with the value chain, establish close relations with end-users to identify opportunities, build new business models and generate change in the way they buy products. The person will support new product introduction in the region, customer events and overall, he/she will need to drive a value-mindset across the organization. The MDM will work closely with marketing managers, sales director, account teams, sustainability manager and business communications.
Responsibilities:

• Build a strategy for the region by consolidating the individual market strategies with regional needs.
• Identify key Brand Owners and Convertors to create and implement an engagement plan.
• Perform market maps and assessments.
• Build and manage demand generation projects in-line with our market strategies and engagement plan.
• Develop new business models, application packages and sales tools to support the introduction of new technologies.
• Present projects to the Innovation Council for discussion and approval.
• Work with the regional commercial to track and support new product introduction.
• Support the coordination of external events in the region to drive lead generation and advocacy.
• Represent Dow at key associations and build an agenda with key external stakeholders.
• Minimum understanding of B2B Marketing Foundations, Marketing Analytics, Marketing Competitive Research, Communications, Customer Centricity and Journey and Value Chain comprehension.
• Good breadth of knowledge of local market dynamics, economic environment, technical, and organizational aspects of the business.
  

Qualifications:

• Bachelor's Degree: preferred Engineering, Business or Marketing related majors.
• A minimum of 10 years of commercial or technical experience.
• Commercial or technical experience within areas related to packaging and/or plastics.
• Strong marketing competency with segmentation, stage-gate processes, voice of customer, market blueprinting, tail analysis.
• Languages: English (advanced) in both verbal and written communications.
  

Desirable:

• Spanish advanced
• A Master's degree background
  

Your Skills:

• Influential leadership
• Proactiveness
• good communication skills
• Relationship building and team working
• Resiliency
• Ability to work in ambiguous situations
• Capable of structuring business models
  

Benefits – What Dow Offers You
We invest in you.
Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career.You bring your background, talent, and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing.
Here are just a few highlights of what you would be offered as a Dow employee:

• Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives.
• Benefits and programs to support your physical, mental, financial, and social well-being, to help you get the care you need...when you need it.
• Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning, and educational resources to help you achieve your long term financial-goals.
  • Employee stock purchase programs (availability varies depending on location).
• Student Debt Retirement Savings Match Program (U.S. only).
  • Dow will take the value of monthly student debt payments and apply them as if they are contributions to the Employees' Savings Plan (401(k)), helping employees reach the Company match.
• Robust medical and life insurance packages that offer a variety of coverage options to meet your individual needs. Travel insurance is also available in certain countries/locations.
• Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building.
• Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.
• Competitive yearly vacation allowance.
• Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).
• Paid time off to care for family members who are sick or injured.
• Paid time off to support volunteering and Employee Resource Group's (ERG) participation.
• Wellbeing Portal for all Dow employees, our one-stop shop to promote wellbeing, empowering employees to take ownership of their entire wellbeing journey.
• On-site fitness facilities to help stay healthy and active (availability varies depending on location).
• Employee discounts for online shopping, cinema tickets, gym memberships and more.
• Additionally, some of our locations might offer:
  • Transportation allowance (availability varies depending on location)
  • Meal subsidiaries/vouchers (availability varies depending on location)
  • Carbon-neutral transportation incentives e.g. bike to work (availability varies depending on location)
    

Join our team, we can make a difference together.
About Dow
Dow (NYSE: DOW) is one of the world's leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications. Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 30 countries and employ approximately 36,000 people. Dow delivered sales of approximately $43 billion in 2024. References to Dow or the Company mean Dow Inc. and its subsidiaries. Learn more about us and our ambition to be the most innovative, customer-centric, inclusive and sustainable materials science company in the world by visiting part of our dedication to inclusion, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow's equal opportunities is available on Seniority level

• Seniority level Not Applicable

Employment type

• Employment type Full-time

Job function

• Job function Sales and Business Development
• Industries Chemical Manufacturing, Industrial Machinery Manufacturing, and Research Services

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