Head of Commercial

Reference Code: 66727
**Head of Commercial**:
São Paulo, SP, BR
Permanent
The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 8,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.
**We Are Hiring a Head of Commercial****
The Head of Commercial will report to the Managing Director and is tasked with translating the global and regional brand strategy to meet the specific opportunities across the market. Specifically, this person leads the local commercial team to drive sales and to implement clienteling strategies to engage its diverse clients.
He/she will create a superior and consistent experience for the Cartier client across this dispersed market.
The Head of Commercial also faces opportunity to build on the brand's local and regional initiatives (Retail, Specialist Retail and E-commerce).
He/she is responsible for maintaining and championing the core values of the Maison while attracting, developing and inspiring a team of top talents.
**KEY RESPONSIBILITIES**
**1. Strategy**
- In collaboration with the MD, they will build the commercial part of the market's strategic and 3-year plans.
- Lead the Network Development stratgey to leverage relevant business opportunities across Brazil:
- Provide info and insights from the market on Real Estate developments, competition and industry trends.
- Identification, assessment and follow up of network projects (boutique openings, closings, renovations).
- Co-lead the boutique briefs to define a relevant singularity to each boutique taking into account its specific environment, its clientele and the overall network consistency.
- Contribute to the branding plan by developing ideas for fresh communications and public relations programs to elevate the brand perception amongst existing and new potential clients, while creating a consistent brand message across channels.
- Act as a local expert by developing a deep understanding of the competitive landscape, surrounding community and important events, trends, etc.
**2. Leadership, talent management and development**
- Attract, develop and retain a high-performing team.
- Constantly share the vision, strategy and values of the Maison and engage and motivate all teams around them.
- Foster teamwork and a creative culture.
- Actively participate in succession planning for all commercial teams.
- Ensures the implementation and respect of al group, Maison and boutique policies, procedures and guidelines.
**3. Client Strategy & development**
- Contribute to the overall Client strategy by providing, client intelligence, behavior insights and identify the relevant client communities.
- Infuse a client-centric mindset amongst all the commercial teams with the priority objective of improving client satisfaction, loyalty and recruitment.
- In coordination with the Client Department, ensure development of relevant boutique clienteling initiatives, CRM capabilities and implementation of client portfolio management across all the network.
- Ensure that the Maison's standards in terms of client experience (Satisfaction Barometer and Mystery Shopping results) are respected and known throughout the network.
- Lead initiatives to permanently elevate and enrich the client journey in a relevant way for the Brazilian market.
- Represent and act as an Ambassador of the Maison and the market during inter-national and local events and with VIP clients.
**4. Commercial Performance**
- Set realistic and ambitious sales targets across the networks.
- Analyze the market's KPI's and identify priority actions to achieve targets and business growth.
- Monitor the network's P&L.
- Support the regional supply chain team by communicating the opportunities and needs of the Cartier brand in the market.
**5. High end development**
- In cooperation with the Regional Prestige Team, lead the development of the high-end business across all networks.
- Ensure the definition and implementation of the local high-end strategy integrating Prestige community development, relevant high-end stock representation, VIP client development and branding initiatives in cooperation with Marketing & Communication teams.
**6. External Retail Partnerships**
- Lead the retailization of the Watch POS network, notably through new POS concept roll-out, ambassador program development & relevant merchandising.
- Enhance retail Partnerships through key account management and selective roll-out of Mirror Project.
**7. E-commerce/E-partnership**
- Co-build a stratgey to develop e-commerce sales in cooperation with Digital Communication & Client teams.
- Ensure a seamless Omni-channel approach leveraging Cartier digital & e-commerce

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