Product Marketing Lead, Performance Solutions

2 semanas atrás

Sao Paulo, Brasil TikTok Tempo inteiro
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
**Responsibilities**:
- Lead a team of high performing product marketers, responsible for defining product positioning, implementing go-to-market and conducting inbound for Performance Solutions.
- Drive growth and adoption of performance products in market.
- Partner closely with the Sales team to deeply understand user pain points, form business requirements, and prioritize solutions to influence the direction of product development.
- Develop deep relationships and set product priorities with cross functional teams, in particular marketing and communications in market. Align activities to create a coherent external narrative.
- Define go-to-market strategy for TikTok's ever-evolving ads product. We are instrumental in setting a go-to-market strategy and ensuring flawless execution and operations against the strategy.
- Build an understanding of the most nascent TikTok advertising products and leverage these products to achieve customer goals.
- Ensure a market first approach is taken in all go-to-market, identify opportunities to make vertical based recommendations and scale these across the sales team.
**Qualifications**:
- Bachelor's degree or above.
- 7+ years of product marketing or product management experience with performance ad products.
- 10+ years of experience in the digital advertising industry
- Strong knowledge of sales and marketing processes
- Proven track record of creating value through strategic product marketing i.e. developing GTM plans, activation strategies and market research that will bring TikTok's advertising products to life
- A fast learner with a good sense of judgment and original thinking
- A commercial mindset with experience building business cases from market research and analysis
- Excellent communication, organizational and analytical skills
- Logical thinking ability, good teamwork spirit, strong sense of responsibility and professionalism
- Courage to challenge, and ability to adjust in a rapidly changing business; insightful and good at independent thinking
- Fluency in English. Spanish is a plus
- Previous experience building and leading teams is a plus
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.

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