Key Account Manager Ecommerce
4 semanas atrás
Location: Sao Paulo, Brazil
The role of an E-Key Account Manager in the fragrance luxury industry at Dolce & Gabbana Beauty is multifaceted and crucial for driving successful online sales and maintaining strong relationships with key partners. Here are the key responsibilities associated with this position:
Main responsibilities
Monitoring and Enhancing Online Sales Activity:
- Ensure an exceptional User Experience on the E-commerce (ECOM) channel, covering aspects such as design, aesthetics, content, navigation, branding, marketing, performance, checkout funnel, and promotional campaigns.
- Own and manage SEO measurements and monitoring methodologies.
- Analyze specific E-commerce KPIs (conversion rate, bounce rate, etc.).
- Ensure that all E-commerce activities align with the brand’s sense of purpose.
Competitive Intelligence and Market Analysis:
- Analyze the digital role in the consumer path to purchase and consumer online searches.
- Collect and connect working knowledge about e-retailers.
Excellence through Optimization and Innovation:
- Create and maintain an online e-business plan, including e-promotional calendars, product exclusivities, cross-selling mechanisms, and data ownership within brand websites and e-retailers’ platforms.
- Foster synergies between internal and external partners in marketing or digital activities.
- Drive growth by implementing creative solutions to attract and convert more visitors.
Building and Managing Long-Term E-commerce Relationships:
- Lead and negotiate annual agreements with E-commerce partners.
- Develop plans, KPIs, and goals for each E-commerce partner.
- Identify new E-commerce trends and opportunities for business growth.
- Prepare and present product proposals to current and potential E-commerce partners.
- Analyze E-commerce partner sales reports to identify strengths, weaknesses, and business opportunities.
Overseeing Performance Marketing Initiatives:
- Drive performance marketing strategies to enhance online sales.
- Analyze campaign performance data and provide actionable recommendations for improvement.
Requirements
- Degree in Business, Data science, or a similar field.
- 5-year experience in data management and data analysis
- First experience in Business Intelligence or Financial analysis would be a plus
- Proficient with MS Excel, PowerPoint, Power BI
- Provide analytics to help influence strategic decision making and financial investments.
- Self-starter with exceptional communication skills
- Strong analytical, project Management and Collaboration skills
- Any other experience on Business Intelligence or ANAPLAN tools, as well as being familiar with SQL database languages would be a plus
- Fluent in English, Spanish & Portuguese
You are the perfect match if you
- Demonstrate strong analytical skills and logical thinking
- Are obsessed by attention to detail and data accuracy
- Want to understand the business and act as a true business partner, making data talk at the services of the Business
- Communicates clearly and succinctly in both oral and written forms to make data talks
- Can establish strong partnership and collaboration with Marketing, Commercial and HQ teams to make things happen
- Have experience in project management and like to coordinate different stakeholders
- Have a sense of ownership complemented by strong organization and project management skills to meet deadlines
- Act like an entrepreneur and like to make things moving being hands-on, testing & learning in a fast-paced environment
- Show flexibility and agility to improve our ways or f working, processes and tools
- Demonstrate agile problem-solving mindset
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