User Research Lead

1 dia atrás

São Paulo, São Paulo, Brasil Garena Tempo inteiro

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Job title

User Research Lead – Recruitment Analyst at Garena I Talent Acquisition I HR I Games I Psychology

About Garena: Established in 2009 and headquartered in Singapore, Garena is a leading online games developer and publisher with a global footprint across more than 130 markets. Garena provides global users access to popular and engaging mobile and PC online games, and is a leading esports organizer with global events and high viewership like the Free Fire World Series 2021.

Overview

We are looking for a User Research Lead who is committed and passionate about understanding people behavior, taste and gaming. This role will organize and execute research with different methodologies to provide actionable reports to improve Garena's gaming portfolio. We seek a driven, adaptable teammate who wants to contribute to the gaming industry.

Note: Please share your CV in English. Exclusivity contract required.

Responsibilities
  • Analyze and synthesize player data to uncover insights on preferences, behaviors, and pain points.
  • Plan and execute end-to-end research studies using surveys, focus groups, interviews, playtests, and other methods.
  • Collaborate with cross-functional stakeholders to prioritize research needs and align with project goals.
  • Champion a player-first mindset across the organization by advocating for evidence-based decision-making.
  • Translate research findings into actionable recommendations for game design, product, and publishing teams.
  • Lead and mentor a team of user researchers, fostering their growth and ensuring high-quality output.
  • Ensure consistent, reliable research practices that reflect the voice of players.
  • Stay current on research methodologies and gaming trends to continuously elevate research impact.
Qualifications
  • Bachelor's degree completed
  • 8+ years of experience in user research, including 2–3 years in a leadership or managerial capacity; hands-on experience with both qualitative and quantitative techniques
  • Fluent in Portuguese and English, both written and spoken
  • Skilled in designing and conducting surveys, FGDs, interviews, and usability studies
  • Strong ability to communicate insights clearly and persuasively to non-research audiences
  • Proven track record of managing multiple projects and collaborating across departments
  • Passion for games or strong understanding of gaming culture and player motivations
  • Excellent project management and organizational skills; familiarity with Agile methodology
  • Adherence to all core values
Nice to Have
  • Experience in the gaming or entertainment industry
  • Proficiency with research tools like Qualtrics, SPSS, Dovetail, or similar
  • Familiarity with ChatGPT and Gemini and openness to develop AI skills
Seniority level
  • Director
Employment type
  • Full-time
Job function
  • Research and Strategy/Planning
Industries
  • Entertainment Providers and Computer Games

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