Social Media Director for ALP Nicotine Pouches

3 semanas atrás

Brasil Palermo Advisors Tempo inteiro

About the company:
ALP is redefining the nicotine pouch industry by building the fastest-growing brand in the market. We are committed to innovation, quality, and delivering the best experience for our customers. As we continue to expand, we seek talented individuals who are passionate about e-commerce, technology, and brand growth.

Company Culture:
At ALP, we operate with a lean, highly skilled team where every member is an expert in their field. As a fast-paced startup, we value initiative, adaptability, and the willingness to go beyond expectations. We are looking for individuals who are excited to build something significant alongside a dedicated team and are ready to contribute their expertise to our shared success.

Position Overview:
The ALP Social Media Manager or Director will help drive our brand forward by leading and executing all social media activities. This role requires a highly motivated, organized, strategic, and creative thinker who can successfully build, manage, and grow ALP's social media presence.

Key Responsibilities:
Social Strategy & Execution:

  • Own and execute a channel-specific strategy for Instagram, TikTok, YouTube, and YouTube
  • Shorts to grow engagement, followers, and conversions.
  • Write on-brand, high-performing copy that reflects ALP's voice: bold, witty, and never corporate.
  • Create and post content daily across all platforms.
  • Partner with influencers, UGC creators, and ambassadors to generate authentic, native content
  • across all platforms.
  • Develop, manage, and maintain ALP's social media content calendar across Instagram, TikTok,
  • YouTube, YouTube Shorts, and X.
  • Monitor trends, culture, and competitor activity to keep ALP ahead of the curve and in the conversation.

Community Management & Content Performance:

  • Respond to DMs, comments, tags, and customer questions in real time with wit, consistency, and
  • brand tone.
  • Track KPIs including engagement, reach, follower growth, CTRs, and conversion performance
  • across all platforms.
  • Generate monthly reports on content performance, audience insights, and campaign success, and use data to iterate strategy.

Brand Presence & Content Innovation:

  • Ensure every ALP social post, video, and story is unmistakable, unique, original, and built forattention.
  • Push the brand forward with platform-native storytelling, bold hooks, and experimental formats.
  • Support new product drops, retail pushes, and campaign rollouts with compelling, click-worthycontent.

Required Skills & Qualifications:

  • 3+ years of experience managing branded social media accounts (CPG or lifestyle brand
  • experience a plus).
  • Deep familiarity with Instagram, TikTok, YouTube, YouTube Shorts, and X.
  • Strong copywriting and storytelling skills with a sharp, bold tone.
  • Ability to manage multiple content streams, calendars, and assets with high attention to detail.
  • Skilled in analyzing content performance data and adjusting strategy for growth.
  • Comfortable in a fast-moving and high-growth environment.

To apply, send your resume and 2-3 examples of social channels you created, managed and grew.

This is a remote position. Only US based candidates will be considered.

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