Channel Field Marketing Lead Brazil

3 semanas atrás

Sao Paulo, Brasil Motorola Solutions Tempo inteiro

Company Overview
Motorola Solutions is there for our customers when everything is on the line. In extreme moments when a hurricane lands or when a fire breaks out. And in everyday moments when a package arrives just in time for the holiday or when a child doesnt miss the school bus home.

We unify voice, data, video and analytics in one integrated ecosystem to enable individuals, businesses and communities to work together in more powerful ways. To help people make better decisions, act confidently and be their best in the moments that matter. Bring your passion, potential and talents to Motorola Solutions and connect with a career that matters.

Department Overview Lead the marketing activities in the region of responsibility Brazil and be responsible for the development and implementation of the channel marketing plan in the territory, in line with the sales teams priorities, including channel sellthrough and sellout programs, demand generation for channel marketers, and brand building programs.
**Job Description**:
Channel Field Marketing Lead Brazil

Latin American & Caribbean LACR Marketing

Department Description

The Latin America Channel Marketing Team is responsible for developing and executing all marketing programs and tactics across channels in Latin America and the Caribbean to drive demand generation and sales enablement. The team oversees all regional channel marketing strategy, development programs, and campaigns including digital, content generation, thought leadership initiatives, accountbased, enablement, customer experiences & events, marketing analytics, and channel partner programs.

**Job Description**:
Lead the marketing activities in the region of responsibility Brazil and be responsible for the development and implementation of the channel marketing plan in the territory, in line with the sales teams priorities, including channel sellthrough and sellout programs, demand generation for channel marketers, and brand building programs.

Work closely with the Brazil Channel sales team to generate incremental sales pipeline for existing and new products and services

Direct marketing liaison Channel Sales Director and CSEs Channel Sales Executives

Manage and distribute the territory budget according to the plan

Utilize demand generation tools, resources, and agencies for campaigns and programs and reporting purposes

Create integrated programs and demand generation campaigns in alignment with new product launches, comarketing campaigns, existing product upsell and crosssells, and new market development

Adapt regional content for local use as needed

Develop and deploy incentive campaigns

Review and approve partner use of coop funds

Develop customer case studies to promote portfolio benefits to customers

Plan, develop and track events including trade shows, conferences, anniversaries, industry events, technology days, etc.

Support local distributors and partners with marketing programs and initiatives that grow sales and provide positive ROI

Advise other Marketing team members i.e. Solutions & Product Marketing, Digital Campaigns Marketing, and Lead Management on trends in territory

Study and understand legalregulatory, economic, and any other environmental factors affecting customers in the territory andor influencing their purchasing decisions

Understand the competitive landscape locally & position Motorola Solutions to compete

Support Solutions & Product Marketers wamplification of regional campaigns locally, and major product launches in the territory

Own the relationship with local vendorsassociationsconferences

Aggregate and communicate field marketing activities and status to LACR Channel Marketing Head

Elevate most importantrelevant info to be communicated to senior leadership

Look for commonalities in field marketing processes, activities, etc. to leverage best practices across territories

Basic Requirements

**Qualifications**:
A professional with a full understanding of the area of specialization; resolves a wide range of issues in creative ways

Must be selfstarting and selfdriven and demonstrate problemsolving skills

Ability to drive strategic planning and tactical execution.

Business and marketing plan development skills including the definition of objectives, tactics, time schedules, budgets, responsibilities, and measurements

Able to foster relationships with key Motorola leaders and associates as well as key external groups are essential, especially partnering with an enterprise sales team

Strong communication and presentation skills written and oral

Highly organized and proficient at managing multiple projects at the same time

You are metricdriven and have the ability to draw insight from complex marketing data

Marketing degree or similar required

English and spanish level Advanced

Travel Requirements None
Relocation Provided None
Position Type Experienced

Referral Payment Plan No

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