Product Marketing

Há 5 dias


São Paulo, Brasil Talent Connect Tempo inteiro

Product Marketing (enfoque B2B/Technology) -  Talent Pool (Latam, USA, Spain). Oportunidad:  grandes empresas internacionales, están demandando perfiles de Marketing en Talent Connect. Invitamos a profesionales de Marketing a que se sumen y sean parte del pool donde estás empresas buscan el talento para sumar a sus equipos. Propósito: Alinear producto-mercado: mensajes, posicionamiento y habilitación comercial. Responsabilidades Definir ICP, mensajes por vertical y battlecards. Material de ventas: demos, one-pagers, comparativas, pricing packs. Lanzamientos (GTM), research competitiva y feedback con Producto. Capacitar a ventas/CS y medir adopción y win-rate. Requisitos Traducir features a valor de negocio. Investigación de mercado y entrevistas a clientes. Plus Pricing/packaging. Matices por industria Technology: GTM por features/planes. Consulting: valor por industria y casos. Finance: seguridad/compliance como diferenciador. Logistics: SLAs y eficiencia operativa. Retail: integraciones e-commerce/POS/OMS. Green/Renewables: propuestas por segmento (utility, C&I, residencial), PPAs/leases/compra directa, ROI energético, garantías de rendimiento. Herramientas: Notion/Confluence, Gong/Chorus, Figma/Slides, CRM.Cómo aplica r:  Si cumples con los requisitos, aplica aquí mismo  Si no, comparte la posición con un colega que los cumpla Muchas gracias


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