Regional Marketing Manager

Há 5 dias

Rio de Janeiro, Rio de Janeiro, Brasil Elsevier Tempo inteiro
About the Role

We are seeking a talented and results-driven Marketing Manager to join our team at Elsevier. As a Regional Marketing Manager, you will be responsible for driving the marketing efforts across key Latin American markets, including Brazil, Peru, Argentina, Uruguay, Bolivia, and Paraguay.

Your primary focus will be to translate the short- and long-term business goals into local marketing plans and programs. You will execute impactful regional marketing initiatives that drive growth, collaborate across cross-functional departments to deliver on the planning and implementation of diverse field marketing programs throughout your territories.

Responsibilities include developing a region-specific marketing plan, contributing to GTM plans, overseeing lead generation activities, planning and managing digital marketing campaigns, and tracking and measuring the effectiveness of digital marketing campaigns.

You will also be responsible for creating cohesive regional messaging frameworks, developing localized collateral, and conducting in-depth market research and competitor analysis to identify opportunities and formulate strategic plans.

As a Regional Marketing Manager, you will be reporting to the Americas Director of Regional Marketing while collaborating with other go-to-market teams. Your success will be measured by the ability to build a solid pipeline while increasing regional opportunities in Southern Latin American markets to drive sales velocity and achieve marketing sourced wins.

Requirements
  • Demonstrated ability in demand generation, digital marketing for lead generation and influenced opportunities, driving pipeline velocity, support sales enablement, event management, tracking, and reporting on marketing effectiveness and results.
  • Experience in using content marketing to deliver a cohesive story and value proposition across a buyer's journey.
  • Experience in digital field marketing and high comfort level with understanding and use of digital and social channels, incorporating regional market dynamics in Latin America.
  • Analyze and report on the performance of campaigns, providing insights and recommendations for improvement.
  • Experience in account-based marketing programs.
  • Outstanding communication and interpersonal skills, and collaborative abilities to plan and execute in a global matrixed organization.
  • Skilled project manager, organized, and high attention to detail.
  • Experience in driving projects and collaborating on cross-functional teams involving Sales, Global Marketing teams, and other stakeholders.
  • Strong problem-solving and critical thinking skills, with the ability to interpret market data and make informed decisions.
  • Proficiency with CRM systems such as Salesforce and digital marketing tools and platforms, including Google Analytics, Google Ads, LinkedIn, and email marketing software.
  • Experience developing and managing multiple marketing programs simultaneously, customer segmentation, and targeting.
  • Willingness to travel within the region as needed.
  • Thrives in a fast-paced environment with changing priorities.
  • Fluency in Portuguese and English; proficiency in Spanish is highly desirable.
  • Knowledge of scientific research, trends in research, and higher education is highly desirable.

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