Strategic Marketing Analytics Lead
1 dia atrás
We are seeking a highly skilled Strategic Marketing Analytics Lead to join our team.
The ideal candidate will have extensive experience in planning, managing, and implementing web, contact, and marketing performance analytics strategies for clients. Strong expertise in data analysis and interpretation is essential for this role.
As a Strategic Marketing Analytics Lead, you will play a pivotal role in guiding client teams to identify and answer important questions, provide actionable recommendations, and deliver 'data-driven' marketing investment decisions across multiple channels.
You will be responsible for synthesizing complex data into actionable insights, evaluating new opportunities for greater accuracy, and staying ahead of industry trends.
- Key Responsibilities:
- Develop and implement analytics strategies that drive business outcomes.
- Collaborate with planning teams and client teams to identify key performance indicators (KPIs) and develop actionable recommendations.
- Ensure high-quality deliverables through thorough quality-checking and attention to detail.
- Train and coach account management/project management teams on campaign insights and recommendations.
- Maintain accurate measurement and adhere to analytics policies.
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