Strategic B2B Marketing Insights Director

Unlock Your Potential as a B2B Marketing Insights Director

At our company, we are seeking a highly skilled and strategic thinker to lead our B2B marketing analytics team. As a B2B Marketing Insights Director, you will be responsible for leveraging data to drive growth, influence demand generation, and maximize revenue.

This role serves as the bridge between data and business leaders, moving the team from reactive to proactive and data-driven. You will have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture.

Key Responsibilities:

• Lead and manage the B2B marketing analytics/technical team, fostering their development and ensuring alignment with company objectives.
• Lead the discovery of deep, localized insights from granular data to drive targeted initiatives and inform strategic decisions.
• Act as a strategic partner in cross-functional forums with the Sales team, ensuring strong alignment between marketing initiatives and sales objectives to accelerate the pipeline.
• Develop and deliver executive-level reports on demand generation and growth KPIs, providing actionable insights for senior leadership.
• Define and unify B2B marketing funnel concepts (e.g., Traffic, Lead, MQL, Opportunities, Cost per Lead) to measure performance and its impact on revenue growth.
• Oversee the development of dashboards and reports, applying data governance best practices to ensure data integrity.
• Evaluate and implement marketing analytics tools and technologies (e.g., Tableau, Google Analytics, Salesforce) to support the B2B marketing funnel.
• Leverage AI-driven insights for campaign optimization, multi-touch attribution modeling, or other B2B initiatives to maximize marketing ROI.
• Lead the B2B data budget and planning cycle, partnering with global business leaders to define targets and with the Data Strategy team on forecasting methodology.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues, bringing wellbeing to the forefront of work and supporting work-life balance.

The Ideal Candidate:

• Previous relevant years of progressive experience in marketing or analytics within a B2B SaaS environment, with experience in a leadership/management role.
• Bachelor's or Master's degree in Business, Analytics, Engineering, or a related quantitative field.
• Strong experience in data analysis and interpretation.
• Solid grasp of the B2B lead-to-revenue funnel, including key metrics, lead scoring, and attribution models.
• Proficiency in data visualization tools (Tableau, Looker), web analytics (Google Analytics, Amplitude), and the MarTech ecosystem (Salesforce, HubSpot).
• Proven ability to influence strategy through data storytelling.
• Strong leadership, proactivity, and the talent to translate complex data into compelling insights for diverse audiences.
• Fluent English is mandatory.
• Familiarity with AI use cases in B2B problems and AI/ML models.

We offer a flexible program allowing you to customize benefits to your needs.

Benefits Include:

• WELLHUB: Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources.
• WELLNESS: Health, dental, and life insurance.
• FLEXIBLE WORK: Flexible hybrid or full remote options, home office stipend, and monthly flexible work allowance.
• FLEXIBLE SCHEDULE: Ability to adjust working hours based on personal schedule, time zone, and business needs.
• PAID TIME OFF: Vacations after 6 months and 3 days off per year + 1 day per year of tenure (up to 5 additional days) + birthday off.
• PAID PARENTAL LEAVE: 100% paid parental leave for new parents and extended maternity leave.
• CAREER GROWTH: Opportunities for personal and career development.
• CULTURE: Collaborative, diverse, global team in a high-growth technology company.