Marketing Insights Director Job Opening

The Role of a Marketing Insights Director

We are seeking an experienced and innovative Marketing Insights Director to join our team in São Paulo, Brazil. As the ideal candidate, you will have a deep understanding of data analysis and interpretation, as well as strong leadership skills.

This is an exciting opportunity to drive business growth through data-driven insights. The successful candidate will be responsible for leading the B2B marketing analytics/technical team, fostering their development and ensuring alignment with company objectives.

• Lead and manage the B2B marketing analytics/technical team, fostering their development and ensuring alignment with company objectives.
• Lead the discovery of deep, localized insights from granular data to drive targeted initiatives and inform strategic decisions.
• Act as a strategic partner in cross-functional forums with the Sales team, ensuring strong alignment between marketing initiatives and sales objectives to accelerate the pipeline.
• Develop and deliver executive-level reports on demand generation and growth KPIs, providing actionable insights for senior leadership.
• Define and unify B2B marketing funnel concepts (e.g., Traffic, Lead, MQL, Opportunities, Cost per Lead) to measure performance and its impact on revenue growth.
• Oversee the development of dashboards and reports, applying data governance best practices to ensure data integrity.
• Evaluate and implement marketing analytics tools and technologies (e.g., Tableau, Google Analytics, Salesforce) to support the B2B marketing funnel.
• Leverage AI-driven insights and discussions for campaign optimization, multi-touch attribution modeling, or other B2B crucial initiatives to maximize marketing ROI.
• Lead the B2B data budget and planning cycle, partnering with global business leaders to define targets and with the Data Strategy team on forecasting methodology.

As a Marketing Insights Director at our company, you will have the opportunity to work with a talented team of professionals who share your passion for innovation and excellence.

• Previous relevant years of progressive experience in marketing or overall analytics within a B2B SaaS environment, with experience in a leadership/management role.
• Bachelor's or Master's degree in Business, Analytics, Engineering, or a related quantitative field.
• Strong experience in data analysis and interpretation.
• Solid grasp of the B2B lead-to-revenue funnel, including key metrics, lead scoring, and attribution models.
• Proficiency in data visualization tools (Tableau, Looker), web analytics (Google Analytics, Amplitude), and the MarTech ecosystem (Salesforce, HubSpot).
• Proven ability to influence strategy through data storytelling.
• Strong leadership, proactivity, and the talent to translate complex data into compelling insights for diverse audiences.

Our company offers a range of benefits to support the wellbeing of our employees, including:

• WELLHUB: We believe in our mission and encourage our employees and their families to take care of their wellbeing too.
• WELLNESS: Health, dental, and life insurance.
• FLEXIBLE WORK: At our company, flexibility fosters a happier, healthier, and more productive work environment for everyone.
• FLEXIBLE SCHEDULE: Our employees can make the best decisions for their scope, including adjusting their working hours based on their personal schedule, time zone, and business needs.
• PAID TIME OFF: We know how important it is that our employees take time away from work to recharge.
• PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life, and we want our employees to take the time to be present and enjoy their growing family.
• CULTURE: An exciting and supportive atmosphere with ambitious people from around the world.
• CAREER GROWTH: Outstanding opportunities for personal and career growth.