Digital Transformation Architect

2 semanas atrás

São Paulo, São Paulo, Brasil beBeeData Tempo inteiro R$90.000 - R$120.000
Job Overview

We're seeking an experienced Solutions Architect to lead the design and implementation of a centralized data hub, ensuring unified data collection, identity resolution, and privacy-first activation across marketing and analytics channels.

This role will collaborate with cross-functional teams to architect scalable data layers, implement event schemas, and connect systems like Braze, paid media platforms, and analytics tools.

The successful candidate will empower lifecycle marketing, personalization, and advanced segmentation to drive growth and customer engagement.

This position is ideal for individuals who can translate technical architectures into actionable marketing strategies.

Main Responsibilities
  • Design and implement a CDP (hub/spoke model) framework for centralized data collection, processing, and distribution across channels.
  • Integrate CDP with Braze, analytics platforms, and paid media channels for seamless campaign orchestration.
  • Create and manage standardized event tracking and attributes across app/web touchpoints.
  • Enable audience creation, segmentation, and activation for lifecycle marketing campaigns.
  • Configure deep link tracking and campaign tactics with server-side attributes.
  • Ensure compliance with privacy regulations while maintaining accurate user identity stitching across devices/channels.
Key Qualifications
  • 7+ years of experience in MarTech, CDP, or marketing data engineering/architecture.
  • Hands-on experience implementing and managing CDPs (e.g., Segment, mParticle, Adobe RT-CDP, Salesforce CDP).
  • Strong knowledge of event tracking, tag management, and data layer design.
  • Proven expertise integrating Braze, marketing automation, analytics, and paid media platforms.
  • Understanding of identity resolution frameworks, consent management, and privacy-first data practices.
  • Experience with SQL, BigQuery, or similar for data validation and reporting.
Required Platforms
  • CDPs: Segment, mParticle, Adobe RT-CDP, Salesforce CDP.
  • Lifecycle Marketing: Braze, Iterable, Salesforce Marketing Cloud.
  • Analytics & Data: GA4, BigQuery, Tableau, Snowflake.
  • Privacy/Consent: OneTrust, TrustArc.
Seniority Level
  • Mid-Senior level.
Employment Type
  • Full-time.
Job Function
  • Engineering and Information Technology.
Industries
  • IT Services and IT Consulting.

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