
Marketing Expert in Electrification
Há 4 dias
Develop and execute marketing strategies for product positioning and demand generation in the Latin American market. This role involves leading regional sales support, conducting market analysis, and driving customer satisfaction initiatives.
Key Responsibilities:- Design and implement a marketing strategy for the LATAM region to define product positioning and value proposition.
- Support the sales team with lead generation and growth strategies based on regional marketing insights.
- Develop and execute annual marketing plans aligned with product groups' objectives.
- Conduct market and competitor research, sharing findings with internal teams.
- Train and assist the sales team with portfolio guidance and technical materials.
- Enhance customer satisfaction by optimizing commercial execution of products.
- Bachelor's degree in Electrical Engineering, Automation Engineering, or related fields.
- Experience with low and medium voltage portfolios, especially in services areas.
- Proficiency in CRM tools and marketing automation platforms for lead generation.
- Previous experience in market marketing and business development.
- Intermediate/advanced Spanish and advanced English for verbal communication.
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São Paulo, São Paulo, Brasil Abb Tempo inteiroJoin to apply for the Product Marketing Specialist LATAM – Electrification role at ABBJoin to apply for the Product Marketing Specialist LATAM – Electrification role at ABBAt ABB, we help industries outrun - leaner and cleaner.Here, progress is an expectation - for you, your team, and the world.As a global market leader, we'll give you what you need to...
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São Paulo, São Paulo, Brasil ABB Tempo inteiroJoin to apply for the Product Marketing Specialist LATAM – Electrification role at ABB Join to apply for the Product Marketing Specialist LATAM – Electrification role at ABB At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you...
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