Principal BR Video Strategy and Go-To-Market, Amazon Ads
2 meses atrás
We are seeking a seasoned professional to join our team as Principal, BR Video Strategy and Go-To-Market. This role will report directly to the Head of WW Video Go-To-Market and contribute in developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and streaming properties globally.
Key Responsibilities- Drive the BR vision, value proposition, programs, planning, and packaging solutions to grow our video GTM approach across all video properties
- Drive adoption of Amazon's video advertising offerings, including business management in support of Video org goals around revenue, product adoption, advertiser maturity advancement, etc.
- Work directly with regional Video Sales Specialist and sales team via sales enablement and demand generation strategies to achieve our revenue and adoption targets
- Develop the BR end-to-end strategy for positioning, pricing, packaging, and planning of Amazon's STV advertising offerings, working alongside WW GTM
- Aggregate VOC and partner with WW GTM to drive video solutions for customers and growth for Amazon; produce stack-ranked set of sales priorities, and influence requirements, roadmap decisions and trade-offs
- Partner with Ads Marketing on Video Sales and Marketing narratives
- Work with the WW GTM team to customize the macro global strategy to the BR market
- Assist in regional training development for sales enablement execution
- A self-starter with demonstrated ability to think strategically and analytically about sales, business, product, and technical challenges with the ability to build and convey compelling value propositions and work cross-organizationally to build consensus
- A strong track record in developing and launching go-to-market strategies within streaming and video
- Experience working with Product teams for roadmap decisioning and packaging
- Experience working with content creators and show-runners to develop advertising opportunities
- Ability to quickly assess current high-potential opportunity and articulate a compelling vision for the existing teams to rally around and organize to deliver
- Track record of building programs, such as joint business plans, commercial agreements, inventive structures, and service offerings
- Proven track record of working with customers to introduce new products, develop market fit, and help the broader organization scale sales of the solution
- Exhibits excellent business judgment
- Has relentlessly high standards
- Thinks strategically, but stays on top of tactical execution
- Utilizes creative, innovative thinking
- Thinks big and has convictions
- Is action and results oriented
- Is highly analytical and structured
- 7+ years of developing, negotiating and executing business agreements experience
- Bachelor's degree
- Are you fluent in English?
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