Global Brand Management Lead

Há 3 dias


São Paulo, São Paulo, Brasil Lenovo Tempo inteiro

About the Role

We are seeking a highly skilled Global Brand Manager to lead our Premium brand building efforts. As a key member of our Global Marketing team, you will be responsible for developing and executing global communication plans, strategies, and campaigns to elevate consumer experience within the smartphone segment.

Key Responsibilities

  • Lead the planning and execution of 360-degree integrated campaigns, driving collaboration with cross-functional stakeholders.
  • Own integrated communications plans and briefs, overseeing all aspects of the campaign process from plan to strategy to ideation to execution to measurement.
  • Manage creative asset development and delivery with external partners (agencies).
  • Work in partnership with Global research & insights team to design learning agendas and measurement.
  • Develop and manage relationships with key country partners, understanding country goals, strategies, insights, and opportunities.
  • Lead cross-functional and global teams to develop and deliver marketing campaigns throughout the activation calendar.
  • Lead campaign meetings and reviews with senior leaders, stakeholders, and global partners.
  • Manage campaign budget and oversee campaign governance.

Requirements

  • BA required.
  • 8+ years experience in Marketing Communications or Brand Management, leading branding and ATL campaign development and executions.
  • Strong Premium & Lifestyle marketing background.
  • Above-average project management and organizational skills to drive complex agendas of multiple priorities and stakeholders.
  • Strong communication skills.
  • Strong storytelling and presentation skills.
  • Strong strategic thinking.
  • Excellent interpersonal skills and ability to influence stakeholders.
  • Ability to operate within a fast-paced environment with a strong "Can do" attitude.
  • Enthusiasm for Brand Marketing.
  • Demonstrated educational or professional international experience.
  • Fluent English is mandatory as this is a Global position.

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