Brazil Brand Leader

2 semanas atrás

São José dos Campos, São Paulo, Brasil beBeeBrand Tempo inteiro US$80.000 - US$120.000
About This Role

As a seasoned brand strategist, you'll spearhead the development of our brand in Brazil. Your mission is to build upon our existing foundation and infuse local cultural nuance and emotional depth. You will craft a distinct human brand presence that resonates with Brazilian users, while ensuring consistency with our global identity.

Responsibilities
  • Create engaging narratives and experiences that foster connections with our audience.
  • Promote brand consistency across all touchpoints, from product to marketing and tech.
  • Partner with local agencies and internal teams to develop earned media strategies and compelling storytelling efforts.
  • Collaborate with cross-functional teams to bring brand ideas to life and align stakeholders around a clear brand vision.
  • Analyze market trends and user sentiment to inform brand decisions and drive impact.
  • Leverage content and influencers as strategic tools to grow organic reach and relevance.
Requirements
  • Deep experience in brand strategy, preferably in a high-growth consumer tech company or strong brand-led startup.
  • A proven track record of working closely with product and growth teams to align brand and user experience.
  • Ability to balance data-driven insights with bold intuition and creative vision.
  • Strong understanding of Gen Z and Millennial behaviors, language, and culture.
  • Fluency in visual and emotional branding, with expertise in directing top-tier brand work.
  • Collaborative leadership style, with a talent for inspiring teams and driving results.
Your Impact

In this role, you'll have the opportunity to shape the future of AI interactions and help define a category that impacts millions of people every day. Your contributions will be instrumental in charting Luzia's course in one of our most important markets.

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