
Lead Brand Strategist
1 semana atrás
We are seeking a seasoned professional to develop and execute go-to-market strategies for our brand clients.
- Execute brand strategy, including channel selection, product strategy, pricing strategy, and go-to-market approach.
- Coordinate with the Director of Marketplaces to maintain quality control of the catalog, ensuring all information is accurate and that product and pricing updates are consistent across the marketplace.
- Measure and report on category/item performance, as well as provide suggestions on continuous improvement strategies to improve catalog performance.
- Build client relationships through consistent and frequent communication, making sure output is in line with client expectations. Manage and execute client agenda.
- Maintain accurate catalog of various client products through product catalog uploading via vendor portals.
- Identify and report opportunities for product sales conversion using merchandising, enhanced content, and A/B testing.
- Manage forecasting of annual sales, management of inventory planning & replenishment.
- Implement marketing roadmap and program innovation to drive vision using Promos, Coupons, CPC ads, Display ads.
- Work closely with PPC Manager to set ACOS/TACOS goals in line with client expectations.
Job Requirements:
- 3+ years of hands-on experience managing US marketplace operations (Seller Central or Vendor Central), including:
- Product launches, catalog optimization, and compliance with US consumer regulations.
- Proven success with Amazon US-specific tools (A+ Content, Brand Analytics, Amazon DSP).
- Demonstrated understanding of US consumer behavior, seasonal trends, and competition dynamics.
- Must have 2+ years of client-facing experience.
- Excellent leadership skills with the ability to manage two Junior Brand Managers.
- Preferred experience in Beauty, Supplements, and Specialty Food categories.
- Experience with digital assets, A+/EBC content, SEO, Copywriting, and Parent/Child Variations.
- Experience building processes and reporting that allow your efforts to impact brands at scale.
Benefits:
- Entrepreneurial, self-starter seeking to grow our clients business and drive positive results.
- Frequent communication and transparent collaboration with cross-functional teams.
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