Senior Brand Analyst
2 semanas atrás
We are seeking a highly motivated and experienced Brand Strategist to support our Marketing efforts in implementing the Brand Plan for our portfolio. The ideal candidate will be responsible for communicating activities with our field teams, leading the execution of an end-to-end annual campaign, and acquiring in-depth knowledge of our products' scientific platforms to effectively build brand strategies.
Main Responsibilities- Develop promotional activities and materials aligned with the brand plan for healthcare professionals and consumers, including visual assets, key messages, scripts, and advertising collateral.
- Coordinate and communicate monthly promotional materials, ensuring timely delivery and compliance with company standards.
- Lead an annual product campaign based on insights from healthcare professionals, internal product sales, and market trends, while collaborating with cross-functional teams to ensure tactical execution of the brand plan.
- Understand customer segmentation to create effective brand promotional messaging and develop digital materials and innovative ideas.
- Support the implementation of all marketing activities, including partnerships and multichannel opportunities to strengthen campaigns and multi-stakeholder initiatives.
- Degree in Business Administration, Marketing, or a related field.
- Marketing experience and advanced English proficiency.
We are an equal opportunity employer committed to operating with integrity, driving innovation, transforming lives, and serving our community.
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