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Global User Acquisition Lead
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About Social Discovery Group
Social Discovery Group is a leading technology company that specializes in building innovative social discovery platforms at the intersection of dating, social, and entertainment. Our portfolio includes 70 social discovery platforms that leverage AI, game mechanics, and video streaming to create engaging user experiences.
Our Mission
We aim to solve the problem of loneliness, isolation, and disconnection by harnessing the power of digital reality. Our team of over 1200 professionals works remotely from around the world, driving innovation and shaping the future of social life.
About the Role
We are seeking a highly skilled Senior User Acquisition Manager to join our team. As a key member of our product team, you will be responsible for developing and executing a user acquisition strategy that drives growth and revenue for one of our investment products.
Key Responsibilities
- Develop and execute a user acquisition strategy that leverages Facebook and app channels to drive growth and revenue.
- Perform A/B testing to optimize ad creatives and targeting strategies, identifying the most effective combinations that drive user acquisition, conversions, and improved return on ad spend (ROAS).
- Monitor and analyze key metrics such as conversion rates, lifetime value (LTV), return on ad spend (ROAS), and cost per first purchase (CPA).
- Collaborate with cross-functional teams to develop Customer Journey Maps (CJM) and evaluate the product together with the product team.
Requirements
- Solid knowledge of web and app promotion, including expertise in the iOS SKAD Network.
- Good analytical skills, with the ability to analyze data, develop actionable recommendations, and implement them.
- Proficient in Facebook Business Manager.
- Generate ideas and tasks for creative production, develop creative hypotheses.
- Prior experience in online marketing.
- Good in using attribution, analytics, and engagement tools (such as Appsflyer etc.) to track and analyze user acquisition metrics.
- B1+ English.
- UA practices in different GEOs (USA, Tier 1 countries).
- Staying up to date with industry trends and best practices.
What We Offer
- REMOTE OPPORTUNITY to work full time.
- Vacation 28 calendar days per year.
- 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave.
- Bonuses up to $5000 for recommending successful applicants for positions in the company.
- Full payment for professional training, international conferences, and meetings.
- Corporate discount for English lessons.
- Health benefits. If you are not eligible for corporate medical insurance, the company will compensate you with up to $1,000 gross per year per employee, according to the paychecks. This can be spent on self-purchase of health insurance or on doctor's fees for yourself and close relatives (spouse, children).
- Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In other locations, the company provides reimbursement of workplace costs up to $1,000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years.
- Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc.
