Retail Sales Manager

As a retail sales manager, you will be responsible for overseeing the development of sales of our brands in designated territories.

• Develop and execute strategies to achieve sales targets and improve customer engagement.
• Manage a team of beauty consultants and ensure they are equipped with the necessary skills and knowledge to meet sales targets.
• Collaborate with area sales managers to monitor sales performance and identify areas for improvement.
• Conduct market research and analyze competitor activity to inform sales strategies.

Key Responsibilities:

1. Sell-out and Beauty Consultant (BC) Expenses Responsible for developing sell-out for assigned regions; sell-out target set in conjunction with Area Sales Manager (ASM). Provide sell-out report on top accounts each month and provide adequate action plans. Participate in proposing and adjusting sell-out figures and expenses (POS: BC expenses) to match budget requirements. Work in conjunction with Area Sales Manager on expenses (Marketing, P&L). Control client expenses and invoices. Forecasting newness/POSM (fragrances).
2. Management of BCs Recruit, train and provide coaching of BC's and Promoters in her/his assigned area/region. Set monthly quantitative and qualitative sales targets for BC's and monitor results monthly to validate bonus/commissions. Regularly follow-up with BCs on the field (sales, cross selling, products, etc.) challenging their schedule according to peak hours and evaluating their performance twice per year. Ensure BC loyalty and engagement in the Shiseido brands. Obtain monthly feedback from BCs on novelties, animations, and competitors' efforts.
3. Merchandising and Stock Enforce and adapt brand merchandising guidelines. Monitor and update visuals according to guidelines. Provide planograms upon request. Ensure stock levels are adequate and maintain ASM informed. Anticipate out-of-stock and overstock problems and suggest solutions. Discuss and optimize assortment per retailer with ASM. Assist ASM with suggested PO newness, review POs when received, ensure newness are ordered on time to meet the on-counter dates, prepare POSM orders (testers, samples, GWPs, collateral materials, etc.).
4. Marketing Activities Launches and Promotions
   Ensure qualitative and quantitative targets are reached for promotion.
   Contact promotion agencies and hire promoters/temporary staff.
   Train sales staff and promoters on specific promotions.
   Communicate sales targets and dispatch materials (gifts, testers, etc.) and sales promotion mechanisms to operators and sales staff.
   Ensure that appropriate POS materials are in place during promotional events.
   Monitor sales results daily during promotions.
   Provide qualitative and quantitative feedback during and after promotions.
   Ensure tactical offers (SPO's) are properly set up and provide analysis of performance.
   Schedule Marketing calendar with clients in collaboration with ASM.
   Relationship Management Establish and maintain contact with key individuals at the airport (store managers, category managers, etc.).
   Liaise with key individuals regarding merchandising, assortments, and stock issues.
   Analyze competitors' markets, products, and merchandising tools on the field.

Qualifications & Competencies:

• Bachelor's degree preferred.
• At least 2 to 3 years of relevant experience.
• Prior experience in cosmetics/beauty, Travel Retail industry will have an advantage.
• Oriented to problem solving with strong communication skills.
• Strong Microsoft Office Suite skills, Adobe programs (Photoshop), a plus.
• Ability to work in a multi-cultural environment.
• Pro-active, independent and can efficiently multi-task in conjunction with different departments.

Shiseido is an Equal Opportunity Employer.