Dynamic Brand Strategy Lead

2 semanas atrás

São Paulo, São Paulo, Brasil beBeeStrategy Tempo inteiro US$90.000 - US$120.000
Dynamic Brand Strategy Lead

 

  • Develop and execute go-to-market strategies for brands across multiple channels, ensuring alignment with business objectives.
  • Coordinate cross-functional teams to maintain catalog quality and accuracy, ensuring consistent product and pricing updates across Amazon's marketplace.
  • Monitor and report on category/item performance, providing actionable insights for continuous improvement.
  • Build strong relationships with clients through regular communication and ensure client expectations are met. Manage and prioritize client agendas.
  • Maintain accurate product catalogs through vendor portal uploads.
  • Identify opportunities for sales conversion through merchandising, enhanced content, and A/B testing.
  • Forecast annual sales and manage inventory planning and replenishment.
  • Implement marketing roadmaps and program innovations to drive business growth using promotional tools, coupons, CPC ads, and display ads.
  • Collaborate with PPC managers to set ACOS/TACOS goals aligned with client expectations.
  • Perform market research, monitor trends, and analyze brand positioning, consumer insights, and other relevant data.

 

Required Skills and Qualifications:
  • Proven experience managing Amazon US marketplace operations (Seller Central or Vendor Central), including product launches, catalog optimization, and compliance with US consumer regulations.
  • Success with Amazon US-specific tools (A+ Content, Brand Analytics, Amazon DSP).
  • Demonstrated understanding of US consumer behavior, seasonal trends, and competition dynamics.
  • 2+ years of client-facing experience.
  • Excellent leadership skills with the ability to manage junior team members.
  • Preferred but not required: experience in Beauty, Supplements, and Specialty Food categories.
  • Experience with digital assets, A+/EBC content, SEO, copywriting, and Parent/Child Variations.
  • Experience with is a plus.
  • Strong understanding of eCommerce metrics and use of data.
  • Ability to build processes and reporting that impact brands at scale.

 

Benefits:
  • Unlimited vacation policy and holidays.
  • Darkroom offers a Phantom Equity Incentive Plan—a long-term, seniority-based cash bonus that vests over five years.
  • Remote-first culture with hubs in various locations.
  • Endless opportunities for growth through cross-functional collaboration.
  • Flexible parental leave benefits.

 

Equal Opportunity Employer:

Darkroom is an equal opportunity employer dedicated to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status.

 

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