Results-Driven Content Strategist

3 semanas atrás


Rio de Janeiro, Rio de Janeiro, Brasil Sportradar Tempo inteiro
About Sportradar

Sportradar is a global leader in understanding and leveraging the power of sports data and digital content for its clients around the world. We provide cutting-edge solutions and services to media companies, bookmakers, sports federations and state authorities.

We are a truly international business employing over 3,500 people in more than 30 locations around the world. Our rapid growth has been driven by technological innovation alongside an understanding of our clients' business needs. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,000 companies in over 100 countries.

About the Role

As a Results-Driven Content Strategist, you will be responsible for directing and executing commercial affiliate content and advertorial efforts with media publishing partners, specifically in Brazil. The ideal candidate should have a thorough understanding of the online sports betting iGaming markets in Brazil, including operator profiles, promotions, and other relevant features.

This role involves planning and producing various commercial content types that meet the needs of prospective sports betting and online casino players while developing strong publisher relationships. You will work closely with team members to ensure an organized and engaged collective effort.

You will also be responsible for identifying potential short-term and long-term opportunities for growth, planning content to seize said opportunities, and communicating with publishing partners to optimize content plans, optimizing for revenue while ensuring partner needs are met.

The estimated annual salary for this position is between $70,000 - $90,000, depending on experience. This figure is based on industry standards and takes into account factors such as cost of living, industry norms, and market rates.

Key Responsibilities
  • Plan and produce high-and-medium intent sports betting and iGaming content optimized for both publisher audience and SEO
  • Monitor and analyze the success rate of such content
  • Identify potential short-term and long-term opportunities for growth, planning content to seize said opportunities
  • Communicate with publishing partners to optimize content plans, optimizing for revenue while ensuring partner needs are met
Qualifications
  • Bachelor's degree in communication, marketing, business or related field
  • 3+ years of working experience in marketing, advertising, or commercial content production preferred
  • Strong writing, editing and SEO skills
  • Understanding of Brazilian sports betting and iGaming market, particularly factors that drive engagement and activation


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